PR/095467 | APAC BD Product Marketing Manager

Job Title: APAC Product Marketing Manager

Location: Singapore

About Us:

The company is a leading healthcare provider dedicated to innovation and excellence. They are seeking a strategic and driven Regional Product Manager to develop and execute the regional product marketing strategy for the assigned portfolios within the APAC region.

Key Responsibilities:

• Develop and implement comprehensive regional marketing mix strategies aligned with global and regional goals.

• Design and implement the customer area positioning for key markets, including stakeholder management.

• Define regional customer area portfolio strategy, including product/service offerings, commercial innovation and strategic partnerships.

• Implement the global product strategy within the region, aligning with relevant segment strategies.

• Manage the regional product launch in collaboration with cross-functional teams.

Qualifications:

• Proven experience in product marketing and management within the healthcare industry, preferably in the APAC region.
• Strong understanding of regional marketing mix strategy development and implementation.
• Experience with stakeholder management, lobbying, and influencing regional/country guidelines.
• Proficiency in defining product/service offerings and identifying strategic partnerships.
• Demonstrated ability to analyze market trends, sales data, and identify business opportunities.