PR/117384 | Sales Specialist (FMCG)

Our client is a global energy drink company.

The Sales Specialist ensures excellent in-store execution, reduces out-of-stock issues, and drives sales growth. They lead a high-performing team to meet targets in Off Premise accounts. They also train their team on the “Power Selling” process and build relationships with distribution partner field forces.

Responsibilities:

• Coach Sales Activators and Distribution Partner Representative on sales principles, journey planning, problem solving and in-store standards.
• Help Sales Activators reduce out-of-stocks and increase compliance.
• Lead the team to meet targets and optimize territory coverage.
• Ensure effective journey planning and use tools to help meet targets.
• Analyze team performance to identify strengths and areas for improvement.
• Adjust sales tactics based on insights to better meet store demands.
• Optimize routes to maximize customer visits and minimize travel time.
• Use tools for route planning and periodically review effectiveness.
• Ensure product visibility and support promotional campaigns.
• Collaborate with sales and marketing teams to improve in-store execution and customer engagement.

Qualifications:

• More than 3 years of experience in sales and marketing or as a merchandising team lead.
• Solid understanding of Off Premise Channels (Modern trade & General trade).
• Knowledge of Selling, Category and Trade Marketing Principles.
• Ability to work independently and as part of a team.
• Strong commercial acumen.
• Able to drive a car and ride a motorbike.
• Willingness to travel to up-country locations.
• Fluent in both Thai and English.