Marketing & Communication Manager

Overview:
Rado is a globally recognized brand, well known for innovative design and its use of
revolutionary materials to create some of the world’s most beautiful and durable watches.
Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand
philosophy “if we can imagine it, we can make it” still holding true today. It has been
amazing journey as a brand since 1917.
We have entered in Japan market in end 1950s, and since then, experienced glorious
successful moments in the past decades. Said, nowadays, consumer purchase behaviors
have changed drastically as well as communication style in the past years. These changes
have applied to RADO, too. We have still maintained wholesale business commercially as
well as adding the digital distribution gradually. These challenges will lead us good balance
of Traditional and Digital marketing communication.
RADO is indeed the very unique precious brand but it is not only for watch collectors /mania
but also any generation, any gender, any nationalities to be appealing globally.
In Japan, we have been trying to rebuild the brand equity to update and expand the brand
awareness in nationwide.
We are looking for the best candidate who can work with this passionate team to make it
happen together. This role has the major priorities to bring the bigger brand awareness in
the Japan local market and support the business expansion accordingly. This position will
be in contact day to day with Japan office multi divisions from Sales, Logistics/Customer

service, Accounting, IT, Legal as well as Swiss HQ teams and literally it is a cross-
functionality and an exciting position for your career.

Job Description:
RADO Brand Marketing and Communication management including (offline/online)
● Build the strong brand awareness in Japan market, via touch points/multiple media
followed by HQ’s guideline.

• Set strong strategy with Brand Manager to increase the brand awareness
• Marketing tools/ printing materials development/management
• VMD management at point of sales including store design implementation
• Plan/Execution on marketing & communication events (BtoB, BtoC) including press launch events, trade show, special consumer events, etc.
• Budget control on entire Marketing activities
• Staff training toward POS on product launch period, host Webinar towards POS qtr based.
• Press Release development as well as support all translation for website + all documents.

● Build positive + active relationship with Press, Media, agencies, as well as Advertising
management on Off line/Online. Manage Press release publishing.

Digital Marketing
Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing
and reporting, and analysis

• Oversee or directly manage digital marketing channels across PPC, SEO Display, affiliates and email marketing and social media
• VMD management onsite

CRM + Customer Service supervising:
Manage all indirect of customer service opportunities with relevant teams in line with CS
dept/HQ as extension of CRM.

•  Build CRM programs for the brand in line with HQ team.

Work Condition:
 Base salary: *will consider the previous experiences and skillset
 Performance bonus:(base setting will be set by previous cases/ experiences)
 Commuter fees:covered by 6months train pass basis (as for more details on HR)
 Working hours:7 hours 30mins(9:30-18:00)Break:60 minutes(ex. 12:30 - 13:30)
 Holidays/vacation :on weekends(Sat /Sun days) in FY 2021, given 121days
 Paid holidays up to 15days at max on annual base, which is up to the timing your start
day for more details, ask HR Japan team
 Style of enrollment: Permanent *Probation 3months-6 months at longest
 Benefits /trainings are available and ask HR for more details
 Location: Japan head office

試用期間
3 ~ 6 か月*

年収
950 万円経験に応じて相談 (12 分割)
インセンティブ:50 万円 + 経験、応じて相談、業績により変動あり

勤務地
日本本社(銀座)
東京都中央区銀座7-9-18ニコラス・G・ハイエックセンター

勤務時間
7 時間30分(9:30-18:00)休憩:1時間 /フレックス制導入中

休日、休暇
週末(土日)
有休休暇:最大年間 15 日間、入社時のタイミング次第(詳細は人事へ)

手当/福利厚生
交通費全額支給:6か月ごとの定期(詳細は人事へ)

Requirement, Experience, Knowledge, and skills
 Strong skills on Marketing (ideally experienced from luxe European watch /jewelry
brands, etc.)
 Management position more than 5years
 Excellent English business level speaker (overseas experiences are essential and
understanding luxe lifestyle in general)
 Flexible communication skill (An excellent listener, understanding what are
expected to meet, A solid and amicable communicator)
 Strong skill sets on PC Skills(Word, Excel, Power point、ADOBE)
 Knowledge of digital marketing channels such as PPC, SEO, Social Media
Display and affiliate marketing channels)
 Well-developed understanding of data analysis as well as website metrics
 Good data interpretation and organizational skills Positive, passionate minded set
(not stuck up with traditions and old rules but also can think moving things forward)

Hiring Process:
 1-3 weeks on selection by CV, and interviews (HR/Division Head and Head office) +
competency test (online 15mins)
採用プロセス
職務経歴書スクリーニング後、面接 最低 3 回(事業部長、人事部長、ジャパンカントリーマネジャー等)