Public Relations Assistant

JOB PURPOSE

This role will be responsible for all PR activities that is done for the brand to create a bigger presence in the Japanese market. *Within the guidelines and strategy of the brand and company

• Develop, establish, and execute PR and Communication strategy by following the direction and plan from PR manager or MarCom Director for Burberry in coordination with global strategy
• Ensure brand image and right positioning in the territory and increase brand awareness by supporting PR manager and team to maximize commercial opportunity
• Support Marketing projects with PR manager and team following the direction of MarCom director

RESPONSIBILITIES

• Develop and maintain media relationships with key press contacts in related category to secure the notable space on the print, online and others
• Manage and PR samples, sample loans and showroom
• Lead daily editorial outreach; pitching/seeking out editorial opportunities in-line with communications strategy
• Prepare the necessary information and fact check all credit information and public relations collateral for editors (/landloaders)
• Support the press activities such as seasonal press previews, press appointments, and giftings
• Support and develop the production of publicity collateral, media alerts and press releases
• Develop and maintain relationships with VIPs/influencers to create the brand visibility on social medias (Casting when/if necessary)
• Dressing and styling support to VIPs/influencers who attend the show, and fashion hooting
• Communication with HQ team for various issue on daily basis.
• Manage and submit the daily, weekly, monthly press report to headquarter in London
• Manage the publicized magazines and send them out to HQ when necessary
• Monitor and track the competitors’ activities and SNS trends
• Manage and track all invoice payments by working closely with PR manager (SAP)

FUNCTIONAL COMPETENCIES

• Strongly conscious of brand awareness, recognition, relevancy increase
• Detailed oriented but keep strategic POV to be aligned to other teams and functions
• Must be able to find the best solutions and develop methods to improve efficiency
• Must be flexible to adapt to changing trends of business and/or ad hoc projects

QUALIFICATIONS

• Previous working experience as Public Relations Specialist (inhouse or in agency)
• Hands-on experience with a variety of different PR campaigns
• Applicable knowledge in copywriting and editing
• Experience with diverse social media platforms
• Excellent communication and presentation skill
• Outstanding organizational and time management skills
• Passion for public speaking
• Attention to details
• An understanding of consumer-facing marketing planning is plus
• Team player
• Fluent in Japanese and written communication in English
• Working experience in retail-based fashion industry is plus
• University and/or related degree

Skills

• PC software skillset for Microsoft Office (power point, excel, outlook, word)
• Japanese copy writing and proof skill (professional level) specifically for social contents
• Working experience with social listening tool like Sprinklr Wearisma, dmr etc. is plus
• Excellence in English writing and verbal communication is plus