Digital Strategy Manager - Classical& Jazz

As Manager of the Digital Experience Design Group, you will lead a team responsible for developing innovative digital marketing initiatives that strengthen connections between artists and fans.

Key Responsibilities
1. Lead the Digital Experience Design Team
- Lead, develop and coach a team responsible for fan engagement initiatives, digital experiences, CRM activations, and marketing technology projects.
- Define team priorities, allocate resources, manage project roadmaps, and ensure delivery of key business objectives.
- Foster a culture of innovation, collaboration, and continuous improvement.

2. Design and Execute Fan Engagement Strategies
- Develop digital programs that strengthen relationships between artists and fans throughout the entire fan lifecycle.
- Drive initiatives focused on fan acquisition, engagement, retention, and loyalty across multiple touchpoints.
- Create integrated engagement strategies leveraging social media, owned media, live events, campaigns, CRM platforms, and emerging digital channels.

3. Drive Cross-Functional Digital Marketing Initiatives
- Partner closely with Label Marketing, CRM, Data Analytics, Advertising, Technology, Product, and Global Marketing teams.
- Lead end-to-end project delivery, from strategy and business requirements through execution, measurement, optimization, and stakeholder alignment.
- Act as a key internal consultant helping business units identify opportunities to enhance fan experiences through digital innovation.

4. Develop Data-Driven Marketing Programs
- Support the development and utilization of Customer Data Platform (CDP) capabilities and fan data strategies.
- Design initiatives that effectively collect, enrich, and activate fan data while ensuring a customer-first approach.
- Utilize data and analytics to generate insights, improve campaign effectiveness, and optimize customer engagement outcomes.

5. Evaluate and Implement New Technologies
- Continuously monitor developments in digital marketing, CRM, fan engagement technologies, AI, and emerging consumer platforms.
- Assess new tools and technologies for potential implementation across the organization.
- Partner with internal and external stakeholders to define business requirements and oversee implementation projects.

6. Create Scalable Marketing Frameworks and Best Practices
- Transform successful artist and campaign initiatives into scalable frameworks that can be replicated across labels and business units.
- Develop best practices, toolkits, and playbooks that improve organizational marketing capabilities.
- Share insights and case studies to drive digital transformation across the Consumer Marketing Division.

7. Drive Measurement, Optimization, and Innovation
- Establish KPIs and success metrics for digital engagement initiatives.
- Lead performance reviews, reporting, and ROI analysis.
- Promote a test-and-learn culture by leveraging experimentation, audience insights, and emerging platforms to continuously improve performance.

Employee Benefits:
- Online medical consultation service partnership
- Influenza vaccination subsidy
- Dental checkups
- Corporate Defined Contribution Pension Plan (401K/DC)
- Employee purchase program
- Concert ticket allocation program
- Streaming service subsidy
- On-site cafeteria

Required Experience
- 5+ years of digital marketing experience
- Team leadership and people management experience
- Experience across CRM, CDP, customer engagement, social media, and digital campaigns
- Experience leading cross-functional projects involving multiple stakeholders
- Strong analytical and problem-solving skills
- Experience using data to drive business decisions
- Excellent communication and stakeholder management skills

Preferred Experience
- Entertainment, Music, Media, Advertising, Technology, or Digital Services industries
- Fan marketing, CRM, membership programs, or community platforms
- Social media campaign management
- CDP or marketing technology implementation
- Website and digital platform development
- Global project experience
- AI-enabled marketing initiatives