Brand Manager

A company in the consumer healthcare industry is hiring for a Brand Manager position. This is a high-impact opportunity to take full ownership of a growing OTC and supplement brand in Japan. The role offers end-to-end responsibility across strategy, product launches, communications, and brand growth initiatives, making it ideal for a commercially minded marketer who enjoys both strategic thinking and hands-on execution. Working closely with local, regional, and global stakeholders, you will play a critical role in building strong consumer connections and driving long-term brand success.

Job Description

Develop and execute brand strategies aligned with business objectives and growth priorities.
Identify growth opportunities through consumer insights, market analysis, and ongoing performance evaluation.
Manage brand performance with a strong commercial mindset, including ownership of brand profitability and business results.
Lead end-to-end execution of product launches, in-store activations, and integrated marketing campaigns.
Drive high-quality and on-time delivery of brand initiatives while managing multiple projects simultaneously.
Develop compelling brand communications and content that strengthen consumer engagement and reinforce brand positioning.
Manage creative agencies and oversee content development to ensure consistency across all consumer touchpoints.
Lead social media and influencer marketing initiatives to grow brand awareness and customer engagement.
Collaborate with cross-functional teams across marketing, sales, regulatory, and supply chain functions to successfully deliver business objectives.
Partner with regional and global stakeholders to ensure local relevance while maintaining alignment with broader brand strategies.

Employee Benefits:
Benefits

Opportunity to own and shape the future of a growing consumer brand.
Significant exposure to regional and global stakeholders.
High level of autonomy and decision-making responsibility.
Cross-functional collaboration across commercial, marketing, regulatory, and supply chain teams.
Dynamic and entrepreneurial working environment.
Professional development and career growth opportunities.
Exposure to brand strategy, innovation, communications, and consumer engagement initiatives.

Qualifications

Minimum 5 years of brand management experience within a consumer goods environment.
Proven track record of successfully leading end-to-end product launches, retail activations, and integrated marketing campaigns.
Strong commercial acumen and experience managing brand performance.
Experience within beauty, personal care, wellness, or lifestyle-focused consumer brands is preferred.
Hands-on experience with social media marketing and influencer marketing programs.
Fluent Japanese language skills.
Business-level English communication skills.
Strong project management and execution capabilities.
Excellent stakeholder management and cross-functional leadership skills.
Agile and resilient mindset with the ability to thrive in a fast-paced environment.
Strong understanding of consumer behavior, market trends, and brand-building principles.
Entrepreneurial approach with a high level of ownership and accountability.
Open-minded and comfortable testing new ideas, learning quickly, and driving continuous improvement.