PR/112011 | Cluster Director of Sales and Marketing

• Develop and implement sales and marketing strategies to drive measurable growth in occupancy, ADR (Average Daily Rate), revenue, market share, and Food & Beverage and Banquet sales.

• Lead and oversee all sales, marketing, business development, digital marketing, public relations, and revenue-generating activities across the cluster properties.

• Review monthly sales reports, revenue forecasts, and market intelligence to identify business opportunities, monitor performance, and implement initiatives to achieve or exceed revenue targets.

• Analyze market trends, competitor activities, and customer demands to strengthen the hotels' competitive positioning and maximize commercial performance.

• Build and maintain strong relationships with key corporate accounts, travel partners, MICE organizers, and industry stakeholders.

• Create and execute special events, promotional campaigns, roadshows, and sales blitzes to showcase the hotels and generate new business opportunities.

• Represent the hotels at local and international trade shows, industry exhibitions, networking events, and major market activities to increase brand visibility and drive revenue growth.

• Collaborate closely with Revenue Management and Operations teams to optimize pricing, positioning, and guest satisfaction.

• Lead, mentor, and develop Sales & Marketing teams to achieve business objectives and foster a high-performance culture.

• Prepare and manage annual budgets, business plans, and commercial performance reviews for cluster properties.

Qualifications:

• Bachelor's degree in Hospitality, Marketing, Business Administration, or a related field.

• Minimum 10 years of experience in hotel sales and marketing, including at least 5 years in a senior leadership role.

• Proven experience in a Cluster Director of Sales & Marketing, Cluster Commercial Director, or equivalent cluster-level role overseeing multiple hotel properties is required.

• Strong track record of driving revenue growth, market share, and commercial performance within luxury or international hotel brands.

• Excellent leadership, business development, stakeholder management, and negotiation skills.

• Excellent communication skill in English.