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Job ID : 1619064 Date Updated : October 24th, 2026
Global FMCG brand growth role

Assistant Brand Manager - Global FMCG

Hiring Company Confidential Global Food Company
Location Tokyo - 23 Wards
Job Type Permanent Full-time
Salary 6 million yen ~ 8 million yen

Job Description

As part of a North Asia marketing team based in Tokyo, you will support brand growth in Japan across product innovation, consumer marketing and commercial activation. You will own assigned projects from concept through launch, working closely with local and global stakeholders.

Key responsibilities
- Contribute to annual brand and innovation plans using consumer, market and business insights
- Manage product innovation and renovation projects, including product, packaging, messaging and activation
- Coordinate with Sales, R&D, distributors, agencies and external partners
- Support consumer and customer-facing activations across relevant channels
- Track business performance, marketing KPIs, budgets and basic P&L indicators
- Monitor competitor activity and market trends, translating insights into growth opportunities

Working arrangement
- Tokyo-based hybrid model with three office days and two work-from-home days per week
- Working hours are 9:30 AM to 6:30 PM, with a flexible daily start between 9:00 AM and 10:00 AM
- Two openings are available

General Requirements

Minimum Experience Level Over 3 years
Career Level Mid Career
Minimum English Level Business Level (Amount Used: English usage about 25%)
Minimum Japanese Level Fluent Level
Minimum Education Level Bachelor's Degree
Visa Status Permission to work in Japan required

Required Skills

Required
- At least 3 years of hands-on marketing or brand management experience
- Experience in product marketing, product development or innovation projects
- B2C or consumer-product marketing background
- Strong project management and stakeholder coordination skills
- Fluent Japanese and practical business English
- Ability to work with business data, KPIs and basic P&L concepts

Preferred
- FMCG or food and beverage industry experience
- Experience with brand communications, consumer activation or digital marketing
- Experience collaborating with Sales and cross-functional teams
- Experience in a multinational or global working environment

Job Location

  • Tokyo - 23 Wards

Work Conditions

Job Type Permanent Full-time
Salary 6 million yen ~ 8 million yen
Salary Bonuses Bonuses included in indicated salary.
Work Hours 9:30-18:30, flexible start 9:00-10:00
Holidays Weekends, national holidays and company holidays
Job Division Marketing
Industry Food and Beverage

Job Category