PR Specialist

The brand is looking for a PR Specialist to join its PR & Communication team in Japan.

This position will take primary responsibility for PR and communication activities for the brand in Japan, working closely with the PR & Communication Manager and collaborating with creative, influencer, event, e-commerce, commercial and sales teams.

The role offers a broad scope across PR, media relations, content creation, influencer marketing, local shoots, advertorials and events, making it particularly suitable for someone who enjoys combining creative thinking with hands-on execution.

Key Responsibilities
PR & Brand Communications
- Support and execute the overall PR and communication strategy for the brand in Japan
- Build and maintain relationships with relevant media, editors, stylists, influencers and other external partners
- Help manage and strengthen the brand's public image and brand positioning in the Japanese market
- Coordinate PR activities in alignment with global brand direction and local market needs
- Support magazine advertorial planning and other media initiatives

Content Creation
- Research and propose creative concepts for local content and photoshoots
- Develop moodboards and creative briefs in line with the brand identity
- Coordinate with photographers, creative agencies and other external partners
- Support shoots from initial concept through execution, editing and final delivery
- Ensure local content maintains a consistent and high-quality brand image

Influencer Marketing
- Research relevant influencers and potential partnerships for the brand
- Plan influencer content and prepare creative concepts and moodboards
- Coordinate with influencers, agencies and internal stakeholders
- Support the execution of influencer campaigns and content initiatives

Events & Cross-functional Collaboration
- Support the planning and execution of PR events, launches and other brand activities
- Work closely with the wider PR & Communication team
- Coordinate with internal stakeholders including HQ, e-commerce, commercial and sales teams
- Manage multiple projects simultaneously in a fast-paced environment
- Support budget planning and management for relevant PR activities

Employee Benefits:
退職金制度（規定あり）
語学学習サポート制度
研修制度充実
髪型・ネイル自由（デリケートな素材のウェアもあるため、パールやストーンのネイルは不可）
社員特別割引（50％OFF）
制服として当社ブランドの服を支給（年2回）
朝食を兼ねたミーティングを行う場合に1人500円分を補助
育児時短勤務制度
結婚祝い金※規定あり
出産祝い金※規定あり

Essential
- Approximately 3?5 years of professional experience in PR, communications, fashion/lifestyle marketing, a creative agency, media agency or related area
- Good understanding of PR, media relations and communication strategy
- Experience or strong understanding of influencer marketing and social media
- Experience coordinating content, campaigns, shoots, events or other creative projects
- Strong communication and interpersonal skills with the ability to develop relationships with both internal and external stakeholders
- Creative mindset combined with strong attention to detail
- Strong organizational and project-management capabilities
- Comfortable managing several projects and changing priorities simultaneously
- Proactive and hands-on approach to work
- Ability to collaborate effectively within a young, dynamic and fast-paced team
- Japanese and English language skills sufficient to operate effectively with both local stakeholders and international colleagues

Preferred
- Experience within fashion, retail, lifestyle, watches, jewelry, beauty or another consumer-facing industry
- Previous experience working with fashion or lifestyle media
- Existing relationships with relevant media, influencers, stylists or creative partners in Japan
- Experience with a fashion, premium or luxury brand
- Agency experience managing fashion, lifestyle, retail or premium consumer clients
- Familiarity with social media platforms, content management systems and creative/graphic design tools
- Experience working with international or European headquarters