PR/161202 | Digital Marketing / Performance Marketing ( Well-known retail industry)

Job Responsibilities:

Digital Marketing & Performance

• Drive online sales growth through performance marketing, CRM, app member acquisition, and customer retention.

• Plan and optimize paid advertising campaigns across Google, Meta, TikTok, Display, Affiliates, and App channels.

• Monitor key business metrics such as Sales, Traffic, Conversion Rate, ROAS, New Customers, and App Member growth.

• Analyze campaign and business performance, providing data-driven recommendations for improvement.

CRM & Customer Engagement

• Develop and execute CRM campaigns through Email, App Push Notifications, and member engagement programs.

• Drive app downloads, membership growth, customer retention, and online-to-offline (O2O) conversion.

Campaign Management

• Manage marketing campaigns from planning to execution, ensuring objectives, timelines, and budgets are achieved.

• Brief and coordinate creative assets for digital campaigns across Facebook, Instagram, TikTok, and other platforms.

• Ensure all creative materials align with brand guidelines.

Stakeholder Management

• Collaborate with Product Marketing, E-Commerce, Retail Operations, Global HQ, and external agencies.

• Manage media agencies and partners to ensure effective execution and optimal budget utilization.

Market & Growth Opportunities

• Identify new digital marketing trends, platforms, and growth opportunities.

• Continuously improve marketing effectiveness to support business growth objectives.

Job Requirements:

• 4-6 years of experience in Digital Marketing, preferably with agency and in-house experience.

• Hands-on experience managing performance marketing campaigns across Google Ads, Meta, TikTok, Display, Affiliate, and App channels.

• Strong understanding of full-funnel marketing and key KPIs such as Sales, Traffic, ROAS, Conversion Rate, Customer Acquisition, and App Membership Growth.

• Experience using digital analytics tools such as GA4, Looker Studio, Search Console, Appsflyer, and Excel.

• Proven ability to analyze campaign performance and provide data-driven recommendations.

• Experience managing large digital marketing budgets and optimizing media spend.

• Knowledge of CRM, Email Marketing, Push Notifications, Customer Segmentation, and Retention Marketing.

• Strong project management, communication, and stakeholder management skills.

• Commercially minded, self-driven, and passionate about driving business growth through data and customer insights.

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