PR/161200 | Assistant Manager, Product Marketing

Company Overview:

My client is a global fashion retail company specializing in affordable, high-quality casual apparel and lifestyle products, operating through a fast-paced, product-driven retail business with a large multi-SKU portfolio.

Job Responsibilities:

Category & Sales Analysis

• Monitor category sales performance and identify growth opportunities.

• Analyze sales trends, customer demand, inventory, and market insights.

• Track campaign performance using key KPIs such as sales, conversion, ROI, and sell-through rates.

• Prepare performance reports and recommendations for management.

• Work with merchandising and inventory teams to improve stock movement and reduce slow-moving inventory.

Marketing Campaign Management

• Support the planning and execution of marketing campaigns for assigned product categories.

• Coordinate campaign activities across online and offline channels.

• Manage campaign timelines, budgets, and stakeholder communications.

• Work with internal teams and external agencies to ensure successful campaign delivery.
  Support product launches and seasonal marketing initiatives.

Market & Customer Insights

• Monitor customer behavior, market trends, and competitor activities.

• Conduct post-campaign analysis and recommend improvements.

• Gather feedback from stores and customers to enhance marketing effectiveness.

• Develop strategies to improve customer engagement and drive sales growth.

Job Requirements:

• More than 5 years of experience in Product Marketing, or a related field.

• Strong commercial and business acumen with the ability to analyze sales, inventory, and market performance data.

• Experience tracking business performance and measuring marketing campaign effectiveness.

• Strong data analysis skills with the ability to turn insights into actionable business recommendations.

• Comfortable working with large datasets and performance reports.

• Able to manage multiple projects and priorities in a fast-paced retail environment.

• Strong numerical, analytical, and problem-solving skills.

• High attention to detail with excellent organizational skills.

• Good stakeholder management and communication abilities.

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