PR/161126 | Senior Marketing Manager - Property Developer

JOB RESPONSIBILITIES: 

• Develop and execute marketing strategies aligned with business objectives and sales targets.

• Lead branding, positioning and go-to-market strategies for property developments.

• Drive end-to-end marketing activities from awareness and lead generation to customer acquisition and sales conversion.

• Plan and execute project launches, exhibitions, roadshows, customer events, show units and sales gallery activities.

• Monitor campaign performance, lead quality, marketing ROI and conversion effectiveness.

• Manage digital marketing, CRM platforms and strategic partnerships to enhance customer engagement.

• Oversee external agencies including creative, digital, media, PR and event partners.

• Manage A&P budgets and optimize marketing investments.

• Support industrial and B2B marketing initiatives, including partnerships, investor engagement and industry events.

• Lead, coach and develop the marketing team while providing strategic recommendations to senior management.

JOB REQUIREMENTS: 

• Bachelor's Degree in Marketing, Business, Mass Communication, Real Estate or related field.

• Minimum 10 years of marketing experience, preferably within the property development industry.

• At least 3 years of experience in a leadership or managerial capacity.

• Proven experience managing property launches, branding and lead generation campaigns.

• Strong understanding of digital marketing, CRM systems and sales conversion strategies.

• Experience managing agencies and substantial marketing budgets.

• Strong commercial acumen, analytical skills and stakeholder management capabilities.

• Experience in industrial, commercial or B2B property marketing will be an added advantage.

• Results-oriented, strategic thinker with strong execution skills.

Why Join Us?

• Opportunity to lead marketing for high-impact property developments.

• Work closely with senior leadership on strategic business initiatives.

• Attractive remuneration and benefits package.

• Career growth within a reputable property development organization. 

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