Senior Account Executive - PR Agency

Responsibilities

• Manage day-to-day communication with clients and support the development of strong, trusted client relationships.

• Plan and execute digital and social media campaigns across channels including social media, influencer marketing, paid media and content marketing.

• Develop social media strategies, content plans and editorial calendars based on client objectives.

• Coordinate with internal creative, strategy and account teams to deliver integrated campaigns.

• Manage influencer and creator engagement, including research, outreach and campaign coordination.

• Monitor campaign and social media performance, analyze results and provide actionable recommendations for improvement.

• Support paid media activity and help optimize campaigns based on performance data.

• Conduct digital audits, competitor research and social listening to identify trends and opportunities.

• Stay up to date with social media platforms, algorithm changes, digital marketing trends and emerging technologies.

• Manage multiple client projects simultaneously, ensuring deadlines and quality standards are met.

• Support and provide guidance to junior team members when required.

• Approximately 2–3 years of professional experience in digital marketing, social media, communications, PR or a related field.

• Hands-on experience managing social media channels and digital campaigns.

• Strong understanding of major social platforms and how brands can use them effectively.

• Experience with one or more of the following:

  • Social media marketing

  • Content marketing

  • Influencer / creator marketing

  • Paid digital media

  • Community management

• Ability to communicate confidently with clients and manage projects with limited supervision.

• Strong writing, editing and content development skills.

• Comfortable working with campaign data, analytics and performance reporting.

• Strong interest in digital trends, social media culture and emerging technologies.

• Familiarity with AI tools and their application to digital marketing is highly advantageous.

• Basic to strong understanding of creative/design tools such as Canva, Photoshop or similar platforms is preferred.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• Proactive, curious and comfortable taking ownership of work.

• Strong communication and teamwork skills.