【八王子】マーケティング※主力製品のマスマーケット拡販

【求人No NJB2355793】
■オシロスコープなどのメイン製品のマーケターとして以下の業務をお任せいたします。
・日本全国のエンジニアにキーサイト製品を使っていただくため、マスマーケット向けに製品戦略の立案
・代理店と協力し拡販。リード獲得を目指していく。

■Responsibilities
Analyze customer segments market conditions internal strengths and weaknesses and competitive landscapes to identify growth opportunities. Define
key success factors to drive business expansion and develop and execute effective marketing programs.
Define target personas within strategically selected customer segments and design marketing programs aligned with their awareness levels and buying
journey stages. Execute these programs to support conversion and pipeline development.
Drive business growth across Japan especially for a broad base of small to mid sized accounts distributed across regions. Lead initiatives to expand
Keysight’s electronic measurement business within these customer segments.
By leveraging Japan’s broad network of distributor partners and executing joint programs we will expand the business.
In the longer term we aim to drive order growth in the Digital / Photonics market through marketing programs.

Bachelor’s degree or higher in a science or engineering field
Minimum of 3 years of professional experience in marketing
Hands on experience with marketing CRM and business analytics tools （e.g. Eloqua Salesforce DOMO）
PC Skills: Microsoft Excel PowerPoint Word

o歓迎要件
・Management Experience
・B to B Sales （especially internal sales） Experience
・Data Analytics Skill
・Electronics Test and Measurement knowledge