PR/160579 | Channel Sales Executive - A leading MNC in the Consumer Electronics & Computer Accessories Industry (Hybrid)

A leading multinational company in the Consumer Electronics and Computer Accessories Industry is seeking a Senior Sales Executive to grow their retail channel business in Malaysia. This role is responsible for acquiring new accounts, deepening existing retail partnerships and managing relationships with distributors, with a strong focus on in-store products visibility.

Job Responsibilities

New Business Development

• Prospect and pitch to hypermarkets, electronics specialty stores, convenience stores etc

• Develop and execute retail channel expansion strategies based on market and competitor analysis

• Lead negotiations, pricing/terms discussions, and close new retail accounts

• Build and maintain a structured prospect pipeline with consistent follow-up

   

Account Management & Retention

• Conduct regular client visits, maintain relationships, and identify upsell/cross-sell opportunities

• Coordinate orders, delivery timelines, and stock levels with clients and internal teams

• Ensure client satisfaction by resolving issues and responding to inquiries promptly

• Track account performance metrics and provide regular reporting with improvement proposals

Distributor Management

• Conduct regular meetings with distributors and sales representatives to maintain strong partnerships

• Set sales targets, track progress, and support distributor sales representatives in achieving goals

• Deliver product training and share promotional strategies with distributor/sales representative

• Evaluate distributor performance and develop action plans for improvement

• Identify, evaluate, and onboard new distributor and partners

Sales Promotion & In-Store Execution

• Develop and present in-store display concepts, fixture layouts, and zoning proposals to retail partners

• Implement and maintain planograms, shelf placement, and merchandising standards

• Create, place, and maintain POP materials and promotional assets in-store

• Conduct product demonstrations and training sessions for retail partner staff

• Plan and execute in-store campaigns and promotional activities

   

Job Requirements

• Minimum 2 years of channel sales experience in the Computer Industry, Consumer Electronics Industry or related fields.

• Proven track record selling into hypermarkets, electronics retailers, or similar retail channels

• Experienced in managing distributors.

• Hands-on experience planning and executing in-store promotional and merchandising activities

• Strong presentation, negotiation, and closing skills

• Proficient in Excel and familiarity with CRM tools

   

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