SG_SFDC-BA

As a Salesforce Marketing Cloud Business Analyst, you will support enterprise digital marketing programs by translating business and marketing requirements into scalable Salesforce Marketing Cloud solutions. You will act as a functional liaison between client stakeholders and Infosys delivery teams to ensure successful implementation and adoption.

Your Key Responsibilities

• Engage with client business and marketing stakeholders to understand campaign, personalization, and customer engagement needs
• Elicit, analyze, and document business requirements; translate them into functional specifications, user stories, and acceptance criteria
• Define and document end‑to‑end customer journeys and campaign workflows using Salesforce Marketing Cloud
• Act as a functional bridge between client teams and Infosys technical teams
• Support solution design across:
  • Journey Builder
  • Email Studio
  • Automation Studio
  • Contact Builder
  • Mobile Studio
• Drive UAT planning, coordination, defect triaging, and business sign‑off
• Ensure adherence to Infosys delivery standards, data privacy, consent management, and compliance requirements
• Support go‑live activities, post‑production stabilization, and continuous optimization initiatives

Required Qualifications

• 5+ years of experience as a Business Analyst in CRM, Digital Marketing, or Salesforce programs
• Strong functional expertise in Salesforce Marketing Cloud
• Solid understanding of customer segmentation, campaign orchestration, and personalization strategies
• Experience working in Agile delivery models with distributed teams
• Strong documentation, communication, and stakeholder management skills
• Bilingual - English and Japanese

Preferred Qualifications

• Salesforce Marketing Cloud Consultant or Administrator certification
• Exposure to Salesforce Data Cloud or Sales / Service Cloud
• Experience working on large‑scale transformation programs