求人ID : 869604 更新日 : 2019年08月23日
Help drive Bausch + Lomb share growth!

Product Manager, Contact Lens Marketing

採用企業 ボシュロム・ジャパン株式会社
勤務地 東京都 23区, 品川区
勤務形態 正社員
給与 経験考慮の上、応相談

募集要項

     Develops lens products by analyzing markets; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.
Leads and facilitates products to set-up a solid mid-long term product/brand strategy, pipeline, and brand communication plan to deliver company objectives.
Manage and execute the marketing strategy and plans across contact lens products to ensure strategic consistency by development of locally-aligned plans reflecting global franchise strategy to grow B+L business and to achieve the annual P&L.

【KEY ACTIVITIES/ RESPONSIBILITIES】

  • Develop a clearly defined strategy to drive B+L business share growth in contact
  • lens market.
  • Develop and execute strategic product/brand building plans (communication/activation) to strengthen brand awareness and equity towards consumers (Contact-lens users)
  • Drive endorsement of Bausch + Lomb contact lens brands from ECP (Eye Care
  • Professionals), to deliver against franchise business and marketing objectives.
  • Lead NPD develop as project champion.
  • Manage P&L to achieve planned ARP (Average Retail Price), Gross Margin, EBITA(profit), delivering value added marketing execution while optimizing product and channel mix.
  • Optimize brand and SKU mix, matching category need and future new product pipelines in line with contact lens segmentation model.
  • Work in close collaboration with Trade-Marketing, Medical Affairs, and Sales team to fully align sales and marketing strategies and execution.
  • Develop and oversees agreed annual franchise advertising & Promotion budget
  • Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
  • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses.
  • Supervise and grow Assistant Product Manager through effective coaching and training in daily work.

【KEY RELATIONSHIPS】

  • Sales, Trade Marketing, Sales Operation, Finance, Supply Chain, Regulatory Affairs,Medical Affairs, Legal, Quality Assurance, and overseas project coordinators.
  • Advertising agencies, promotion agencies, design agencies, and research agencies.

応募必要条件

職務経験 3年以上
キャリアレベル 中途経験者レベル
英語レベル ビジネス会話レベル
日本語レベル ネイティブ
最終学歴 大学卒: 学士号
現在のビザ 日本での就労許可が必要です

スキル・資格

EXPERIENCE

  • 3-7 years of marketing experience, has experienced in product development and preferably with brand marketing.
  •  Prior experience as a Brand Manager in a multinational organization.
  •  Consumer Goods industry, Cosmetics industry

Required COMPETENCIES

  • Business level of English, able to conduct and perform duties in English with ease.
  • Has strong competencies in marketing i.e. Strong interpersonal communication skills, Excellent analytical skills, Open-minded and flexible to work with different background and functions, Creativity and problem solving skills, Learning ability, Driving innovation & value.
  •  Demonstrable strategic thinking skills that enable the development of robust franchise strategies.
  • Influencing skills with key internal and external stakeholders to activate B+L Japan franchise marketing objectives successfully.
  • Strong analytical & financial skills.
  • Effective verbal & written communicator and presenter to connect across various departments.
  • Good team player

勤務地

  • 東京都 23区, 品川区
  • 京浜東北線 (東京-横浜)、 大森駅

労働条件

勤務形態 正社員
給与 経験考慮の上、応相談
配属部署 Vision Care
採用企業情報

ボシュロム・ジャパン株式会社

Product Manager, Contact Lens Marketing - 869604

会社概要

会社の種類 外資系企業

会社説明

Bausch + Lomb is one of the best-known and most respected healthcare companies in the world.  

Offering the world’s most comprehensive portfolio of eye health products, the company’s core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals.  

We began in 1853 in Rochester, New York, and our history of innovation continues today as we invent new materials, engineer new technologies, and create pioneering ways to help people see better to live better.