Product Marketing Executive/動物病院チャネル向けマーケティング - 632709

Product Marketing Executive/動物病院チャネル向けマーケティング

獣医師チャネル向けのパイオニア的存在で、圧倒的なマーケットシェアを誇るペットフ…

募集職種

人材紹介会社
株式会社ジェイ エイ シー リクルートメント
採用企業名
ロイヤルカナン ジャポン合同会社  
求人ID
632709  
会社の種類
外資系企業  
勤務地
東京都 23区
給与
550万円 ~ 700万円
勤務時間
09:00 ~ 17:15
休日・休暇
年末年始 夏季休暇 完全週休二日制
更新日
2016年11月30日 12:12

応募必要条件

キャリアレベル
中途経験者レベル  
英語レベル
ビジネス会話レベル  
日本語レベル
ネイティブ  
最終学歴
大学卒: 学士号  
現在のビザ
日本での就労許可が必要です  

募集要項

【求人No NJB1025299】
【Job purpose / Overview】
Product marketing executive’s key responsibility is to develop and implement new product launch plan and demand activation plans for strategically focused category/recipe as project leader based on the deep understanding of product benefit insights of vets and consumers and category needs to contribute to Vet business growth.

【Key Responsibilities】
・Understand the market environment/vet industry vet and consumer insight and needs competitor trend by data analysis and vet and consumer research and help develop robust strategy.
・Understand the nutritional benefit of product and develop effective educational communication (nutrition story copy key visual) with Scientific Communication and advertising agency
・Lead development and implementation of new product launch plan product renewal plan and activation plan of strategically focused category/recipe. The plan includes;
   Preliminary volume forecast product positioning pricing concept selling story marketing mix.
   Educational communication plan (MG ad tie up website etc)
   Package claim
   Sales brochure and Vet/WS announcement letter

・Develop sales tool and update web product page (product catalogue product book counselling support tool).
・Collaborate and harmonize local touch point owners (Vet sales Distributor E Business CRM Corporate Affairs Scientific Communication Supply Chain Distribution) for plan implementation to maximize the synergy.
・Manage advertising and promotion agency for flawless execution.
・Conduct post launch analysis and develop corrective action plan in timely manner by collaborating with Vet Sales.
・Manage project A CP and improve ROI of marketing activities by tracking and measuring result.

【Context scope】
・Vet Pillar operates based on the annual cycle calendar with four cycle plans of NPD launch and leverage of existing focus category/recipe. Product marketing executive is required to implement the cycle plan with strong leadership and ownership by collaborating with key stakeholders (campus product manager and activation manager regional sales marketing local multifunction and sales external agency) and through internal operation process ( PMR monthly TC with APAC etc). This position is also required
strong analytical and strategic thinking skills to develop launch and leverage and communication strategy of NPD and focus category/recipe as well as basic marketing functional skills such as vet and consumer insight understanding concept development pricing agency brief and management holistic marketing plan and copy and key visual development.

【The time orientation for the job is;】
・40% for execution of product and marketing plan
・30% for project management and interaction with stakeholders and participation in key meetings
・20% for analysis research launch leverage strategy development
・10% for supervising marketing assistant

スキル・資格

【Knowledge / Experience】 ・At least 3 year experience in marketing department (Consumer and BtoB marketing experience in multi national company is preferred.) ・Experience of new product launch and holistic marketing plan development deployment. ・Experience of managing and directing advertising agency. ・Business level of English Good to haves: ・Experience of health care/medical device industry is preferred.

会社概要

ペットフード輸入・販売

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