eCommerce Online Traffic & Analytics Manager - 632667

eCommerce Online Traffic & Analytics Manager

Leading Luxury Brand - EC Business


東京都 23区
800万円 ~ 1100万円
2016年11月29日 11:54


大学卒: 学士号  


Client Overview:

A top Italian fashion brand that focuses on making leather goods. It generated 400 billion yen in revenue worldwide in 2008 according to BusinessWeek magazine. It is also one of the top three biggest-selling Italian brand and operates about 300 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees and upscale department stores.


  • Develop Traffic Forecast - Develop a yearly Online Traffic Forecast and revenue projections based on online marketing assumptions for the Japan business. - Track Actuals vs. Forecast daily, weekly, monthly. By Marketing Channel, track KPIs, Cost, ROI. - Develop Online Marketing plans by Category, by Gender to support Japan Merchandising and Communication strategy as well as eCommerce initiatives. Revise as necessary to always stay on top of company initiatives.
  • Optimize the performance of SEM - Work closely with Search Agency:
  • Review SEM campaigns and identify opportunities improve to ROI. - Optimize keywords, ad copy, test landing page timely to support key merchandising/marketing/eCommerce strategy. - Analyze and report on optimization results. - Negotiate costs/contract as necessary.
  • Develop and optimize other Online Marketing channels
  • SEO: prioritize SEO enhancements to the site based on level of effort and impact to revenue. Work with IT team as necessary on the improvements. Assess optimization between free search and paid search. - Display Ads: Create AB test plans for Advertising Banners to drive awareness and product sales. Review Creatives, messaging, target audience.
  • eMails: Create test plans for email campaigns designed to drive product sales. Execute A/B testing on creative templates, messaging, product presentation, timing, and contact database.Strategize to develop Email database. - Clienteling: Develop Email plan to increase Repeat purchases in coordination with Customer Service's Online Sales Associates and CRM team.
  • Social Marketing: Work with Communications to develop a comprehensive strategy to create buzz and drive qualified visitors hrough Social strategy (Facebook, Twitter, Ameba, Fashion bloggers etc.)
  • New online marketing channels : Scope launch for new marketing channels (e.g. Affiliates, Retargeting, Smartphone/Mobile Marketing, Video Marketing etc.) always in line with Gucci brand image. Prepare for deployment with relevant teams IT, Creative, Marketing, Merchandising etc. in order to maximize sales dentify innovative multi-channel campaigns to drive Traffic (digital tie-ups, initiatives with offline stores/offline media) and plan across Gucci departments to drive projects to completion.
  • Online Traffic Reporting - Report as necessary to Executive Management about Online Traffic KPIs and Trends. - For all Marketing Channels, track KPIs of Actuals against Forecast. Review timely all Marketing Channels performance to reallocate between Marketing Channels as necessary.
  • Come up with action plans to meet goals. Be able to present thoughts clearly to executive management.
  • Use Web Analytics (Google Analytics etc.) to report about KPIs and identify opportunities to exploit market developments.
  • Monitor Online Marketing practices in the Luxury / Fashion eCommerce industry as well as best-in-class eCommerce retailers and recommend innovative iniatives to position  the Brand as a luxury online pioneer. Benchmark KPIs against industry.Creation, implementation and daily operation of social media strategy with the objective to create awareness and desirability among new customer groups


  • Must have minimum 2 years in Online Traffic Marketing in an eCommerce retailer with deep channel experience – SEM, SEO, Affiliates, Display, Email.
  • A plus with experience in Retargeting, Social Marketing.
  • Must be quick and able to prioritize in a multitask./dynamic environment. Must have a biais for action.
  •  Must be a self-starter, enthusiast to create from scratch, a creative problem solver
  • Team player / capacity to drive productive discussions/actions with other departments - Merchandising, Communications, Creative, IT, Finance etc.
  • Ability to enjoy the process of creating new approaches in a matrixed environment.
  • Excellent written, verbal and presentation skills. Can effectively communicate rationale to senior management.
  • A strong interest for Fashion and Luxury is a plus
  • Native-level of written and verbal skills in Japanese
  • Excellent Written English skills and verbal skills (Preferably TOEIC score 800 + )
  • Target Start ASAP
  • Report to eCom Director



  • 会計
  • 銀行および金融
  • 人事
  • 販売およびマーケティング
  • サポートおよびアドミニストレーション
  • 情報技術


Intelligence Global Search is the international recruitment arm of the Intelligence group. The group currently employs over 4,700 staff throughout Asia and has partnerships with over 20,000 companies making it the second largest permanent placement agency in Japan. We aim to leverage decades of business relationships and networking so as to provide clients and candidates with an unrivaled recruitment service.

We specialize in placing multilingual professionals into multinational firms within the following areas:

  • Accountancy
  • Banking & Finance
  • Engineering
  • Executive Management
  • Human Resources
  • Life Sciences
  • Sales & Marketing
  • Support & Administration
  • Supply Chain
  • Technology