Product Marketing Executive - 632047

Product Marketing Executive

Top Pet Food Company!

募集職種

人材紹介会社
インテリジェンス・グローバル・サーチ
採用企業名
非公開  
求人ID
632047  
会社の種類
外資系企業  
勤務形態
正社員  
勤務地
東京都 23区
給与
550万円 ~ 700万円
勤務時間
会社規定に準ずる
更新日
2016年11月29日 11:54

応募必要条件

職務経験
3年以上  
キャリアレベル
中途経験者レベル  
英語レベル
流暢  
日本語レベル
ネイティブ  
最終学歴
大学卒: 学士号  
現在のビザ
日本での就労許可が必要です  

募集要項

Client Overview:

The company is a main brand retailer of specialized food and goods products. They are based out of the US, and have specialized in the industry to provide top-line food products from main meals to snacks and health supplements

Responsibilities:

  • Understand the market environment/ vet industry, vet and consumer insight and needs, competitor trend by data analysis and vey and consumer research, and help develop robust strategy.
  • Understand the nutritional benefit of product, and develop effective educational communication (nutrition story, copy & key visual) with Scientific Communication and advertising agency.
  • Lead development and implementation of new product launch plan, product renewal plan, and activation plan of strategically focused category/recipe. The plan includes;

-    Preliminary volume forecast, product positioning, pricing, concept, selling story, marketing mix
-    Educational communication plan (MG ad, tie-up, website, etc)
-    Package claim
-    Sales brochure and Vet / WS announcement letter

  • Develop sales tool and update web product page (product catalogue, product book,  counselling support tool)
  • Collaborate and harmonize local touch point owners (Vet sale, Distributor, E-Business & CRM, Corporate Affairs, Scientific Communication, Supply Chain Distribution) for plan implementation to maximize the synergy.
  • Manage advertising and promotion agency for flawless execution.
  • Conduct post launch analysis and develop corrective action plan in timely manner by collaborating with Vet Sales.
  • Manage project A&CP and improve ROI of marketing activities by tracking and measuring result

Context & scope:

  • Vet Pillar operates based on the annual cycle calendar with four cycle plans of NPD launch and leverage of existing focus category/recipe. 
  • Product marketing executive is required to implement the cycle plan with strong leadership and ownership by collaborating with key stakeholders (campus product manager and activation manager, regional sales & marketing, local multifunction and sales, external agency) and through internal operation process ( PMR, monthly TC with APAC, etc). 
  • This position is also required strong analytical and strategic thinking skills to develop launch and leverage and communication strategy of NPD and focus category/recipe as well as basic marketing functional skills such as vet and consumer insight understanding, concept development, pricing, agency brief and management, holistic marketing plan and copy and key visual development.
  • 40% for execution of product and marketing plan
  • 30% for project management and interaction with stakeholders and participation in key meetings
  • 20% for analysis, research, launch & leverage strategy development
  • 10% for supervising marketing assistant

スキル・資格

  • Bachelor degree or equivalent qualification
  • Business English TOEIC 700+ (need frequent communication in English with Campus and APAC region)
  • At least 3 year experience in marketing department (Consumer and BtoB marketing experience in multi-national company is preferred)
  • Experience of new product launch and holistic marketing plan development and deployment
  • Experience of managing and directing advertising agency
  • Experience of health care/medical device industry is preferred.

会社概要

インテリジェンス・グローバル・サーチは、日本に拠点を置く人材紹介会社であり、株式会社インテリジェンス・グループに所属しています。私たちは、多国籍企業であるお客様に対し、多言語に対応可能なプロフェッショナル人材の紹介サービスを以下の領域において提供しております。

  • 会計
  • 銀行および金融
  • 人事
  • 販売およびマーケティング
  • サポートおよびアドミニストレーション
  • 情報技術

インテリジェンス・グローバル・サーチは、インテリジェンス・グループのグローバル人材に特化した人材紹介部門です。インテリジェンス・グループは現在、アジア全域に4,700人を超えるスタッフを擁していて、2万社を超える企業と業務提携を結んでおり、日本で第2位の規模の人材紹介会社です。私たちは、数十年に及ぶ取引関係とネットワーク構築を利用して、採用企業様と候補者様に最適な人材紹介サービスをご提供することを目指しています。

Intelligence Global Search is the international recruitment arm of the Intelligence group. The group currently employs over 4,700 staff throughout Asia and has partnerships with over 20,000 companies making it the second largest permanent placement agency in Japan. We aim to leverage decades of business relationships and networking so as to provide clients and candidates with an unrivaled recruitment service.

We specialize in placing multilingual professionals into multinational firms within the following areas:

  • Accountancy
  • Banking & Finance
  • Engineering
  • Executive Management
  • Human Resources
  • Life Sciences
  • Sales & Marketing
  • Support & Administration
  • Supply Chain
  • Technology

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