- Marketing Manager/マーケティングマネージャー - 631332
- 東京都 23区
1100万円 ~ 1300万円
A leading international cosmetics group is searching for an individual with broad marketing experience and a track record of success in a FMCG or cosmetic organization to join them in the role of Marketing Manager. In this position, the successful applicant will work across all marketing areas to deliver a winning brand development plan.
- Build business plan ownership including key inputs for customer and channel sufficiency; generate decision sheets to identify and recommend gap closing & opportunities
- Develop a brand master plan including specific plans for media, trial/penetration, and in-store programs across all brand elements and budget recommendations to deliver sales and share growth
- Define penetration drivers and develop, execute and track plans
- Build brand equity through initiative design for both consumer and customer requirements (detailed channel/customer requirements work led by the sales planning team under marketing/brand manager leadership
- Coach and train direct report brand managers and grow multifunctional team capability
- A successful track record in leading multinational FMGC and cosmetic organizations
- 360 degree marketing experience including all aspects of the marketing mix; successful experience with new product leaches, ideally in new categories
- Multi-functional team leadership experience
- Experience in trade/sales planning is an advantage
An international cosmetics and beauty products manufacturer with a long history, this company produces a wide range of products under a number of famous brands. With an ever expanding international presence, this company continues to be a leading name in the fashion industry.
ファッション, マーケティング, メディア, ブランディング