プロダクト マーケティング エグゼクティブ (ジュニア~ミッド スタッフレベル) 東京勤務 【外資系・大手FMCG】 - 620126

プロダクト マーケティング エグゼクティブ (ジュニア~ミッド スタッフレベル) 東京勤務 【外資系・大手FMCG】

FMCG、医薬品業界での3年以上のマーケティング経験をお持ちの方を求めております

募集職種

人材紹介会社
株式会社パスウェイズ
採用企業名
【外資系・大手FMCG】 ペットフード  
求人ID
620126  
会社の種類
中小企業 (従業員300名以下) - 外資系企業  
外国人の割合
外国人 少数
勤務形態
正社員  
勤務地
東京都 23区, 品川区
給与
550万円 ~ 700万円
休日・休暇
土日・祝日
更新日
2016年09月17日 05:52

応募必要条件

職務経験
3年以上  
キャリアレベル
中途経験者レベル  
英語レベル
ビジネス会話レベル (英語使用比率: 25%程度)  
日本語レベル
ネイティブ  
最終学歴
大学卒: 学士号  
現在のビザ
日本での就労許可が必要です  

募集要項

本社ヨーロッパ、APAC、AD Agency、販促品関連業者、社内関連部署と関わりを持ちながら、以下の一連業務をお願いします。

Product Launch
- Launch Plan
- Package Development
- Product Data
- Forecast
- Product Announcement
- Launch Review
Activation Plan
- Ad/Promotion
- Website/webinar
- Sales Tool/Premium
- Congress

Job purpose / Overview:
- Product marketing executive’s key responsibility is to develop and implement new product launch plan and demand activation plans for strategically focused category/recipe as project leader based on the deep understanding of product benefit, insights of vets and consumers and category needs to contribute to Vet business growth.

- 40% for execution of product and marketing plan
- 30% for project management and interaction with stakeholders and participation in key meetings
- 20% for analysis, research, launch & leverage strategy development
- 10% for supervising marketing assistant

Key responsibility
- Understand the market environment/vet industry, vet and consumer insight and needs, competitor trend by data analysis and vet and consumer research, and help develop robust strategy.
- Understand the nutritional benefit of product, and develop effective educational communication (nutrition story, copy & key visual) with Scientific Communication and advertising agency- Lead development and implementation of new product launch plan, product renewal plan, and activation plan of strategically focused category/recipe. 

The plan includes;
- Preliminary volume forecast, product positioning, pricing, concept, selling story, marketing mix
- Educational communication plan (MG ad, tie-up, website, etc)
- Package claim
- Sales brochure and announcement letter
- Develop sales tool and update web product page (product catalogue, product book, counselling support tool)
- Collaborate and harmonize local touch point owners (Vet sales, Distributor, E-Business & CRM, Corporate Affairs, Scientific Communication, Supply Chain Distribution) for plan implementation to maximize the synergy.
- Manage advertising and promotion agency for flawless execution.
- Conduct post launch analysis and develop corrective action plan in timely manner by collaborating with Vet Sales.
- Manage project A&CP and improve ROI of marketing activities by tracking and measuring result

Context & scope
- Vet Pillar operates based on the annual cycle calendar with four cycle plans of NPD launch and leverage of existing focus category/recipe. 
- Product marketing executive is required to implement the cycle plan with strong leadership and ownership by collaborating with key stakeholders (campus product manager and activation manager, regional sales & marketing, local multifunction and sales, external agency) and through internal operation process ( PMR, monthly TC with APAC, etc). 
- This position is also required strong analytical and strategic thinking skills to develop launch and leverage and communication strategy of NPD and focus category/recipe as well as basic marketing functional skills such as vet and consumer insight understanding, concept development, pricing, agency brief and management, holistic marketing plan and copy and key visual development.

所属は、同社のビジネスの中心の柱となる事業部で、動物病院・獣医師に付くマーケティング部門(Vet)です。海外出張あり(年2回程度の予定、担当していただく業務範囲により増える可能性あり)

スキル・資格

業界シェアは1位。ここ数年2桁成長を続けています。
組織のレイヤーが少なく、マーケティング業務の川上から川下までを担当いただけます。

Requirements:
- At least 3 year experience in marketing department (Consumer and BtoB marketing experience in multi-national company is preferred)
- Bachelor degree or equivalent qualification
- Native Japanese and Business English TOEIC 700+ (need frequent communication in English with Campus and APAC region)

Knowledge / Experience:
- Experience of new product launch and holistic marketing plan development and deployment
- Experience of managing and directing advertising agency
- Experience of health care/medical device industry is preferred.
- Mission Critical MLC supporting competencies
(Planning, Priority Setting, Functional/Technical Skills, Peer Relationships, Action Oriented, Drive for Results)

会社概要

ペットフードの輸入・販売を行う、ヨーロッパ最大手のグローバル企業です。

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