Marketing Manager

As a Marketing Manager, you will lead marketing strategy and execution in Japan, driving brand awareness, demand generation, pipeline growth, and business expansion across advanced automation and robotics solutions.

Working closely with Sales, APAC Marketing, Global Marketing, distributors, and channel partners, you will develop and execute integrated marketing programs that support sustainable growth and measurable business outcomes.

■Key Responsibilities
-Develop and execute Japan's marketing strategy and annual marketing plan.
-Drive demand generation activities that increase lead generation, pipeline growth, and sales opportunities.
-Manage integrated marketing campaigns across digital marketing, events, webinars, PR, content, and social media.
-Partner with Sales and global marketing teams to improve lead conversion and customer engagement.
-Manage marketing KPIs, budgets, performance metrics, and ROI.
-Localize global campaigns for the Japanese market.
-Support channel, distributor, and partner marketing initiatives.
-Manage external agencies and vendors to ensure effective campaign execution.

Employee Benefits:
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-Bachelor's degree or equivalent professional experience.
-7+ years of B2B marketing experience.
-Experience within industrial automation, robotics, semiconductors, instrumentation, industrial equipment, manufacturing software, or related technology sectors.
-Proven experience in demand generation, lead management, and pipeline development.
-Strong understanding of marketing KPIs, analytics, and performance measurement.
-Experience executing integrated marketing programs across events, exhibitions, webinars, digital marketing, SEO/SEM, social media, and online lead generation.
-Strong project management, communication, and stakeholder management skills.
-Ability to work independently and manage multiple priorities.
-Fluent Japanese and business-level English communication skills.