PR/161329 | Associate / Sr Associate, Marketing

A fast-growing fintech and digital lending platform focused on providing financing solutions to micro and SME businesses through technology driven credit assessment and lending services. The organisation operates in a dynamic startup environment with strong emphasis on innovation, digital transformation, financial inclusion, and customer acquisition. It leverages digital platforms, automation, and data-driven marketing to expand its market presence and drive business growth.

Marketing Campaign Execution

• Execute approved marketing plans, campaigns, and go-to-market initiatives.

• Support business growth through sales and marketing activities.

• Monitor campaign performance and prepare KPI reports.

• Conduct competitor activity monitoring and market research.

• Coordinate internal marketing timelines, deliverables, and stakeholders.

Digital Marketing & Brand Management

• Execute digital marketing campaigns across social media, email, website, SEO, and SEM channels.

• Create and manage promotional and marketing materials.

• Ensure brand consistency across all customer touchpoints.

• Utilise AI and marketing automation tools to personalise campaigns.

• Coordinate with agencies, media partners, and vendors for campaign execution.

Media Relations & Corporate Communications

• Support media engagement and public relations activities.

• Assist in press release coordination and promotional communications.

• Maintain media databases and communication schedules.

• Support corporate branding and communication initiatives.
   

Events & Customer Engagement

• Organise and execute webinars, seminars, workshops, and customer events.

• Manage event logistics, registrations, vendor coordination, and promotions.

• Support sponsorship and partnership marketing initiatives.

• Conduct post-event follow-up and lead nurturing activities.

Content Development

• Develop content for social media, email marketing, events, and promotional campaigns.

• Prepare presentations, marketing collaterals, and customer-facing materials.

• Produce post-event summaries, recordings, and engagement content.
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Education

• Bachelor's Degree in Marketing, Business, Communications, or related fields.

Experience

• 3-5 years of marketing experience with hands-on campaign execution.

• Experience within fintech, financial services, lending, banking, insurtech, or technology sectors is advantageous.

• Proven exposure to both digital and offline marketing campaigns.

Technical Skills

• Digital Marketing

• Social Media Marketing

• SEO / SEM

• Email Marketing

• CRM Systems

• Marketing Analytics & Reporting

• Microsoft Excel

• Marketing Automation Tools

• AI Marketing Tools

Soft Skills

• Strong project coordination and multitasking abilities.

• Effective stakeholder and vendor management skills.

• Strong communication skills in English and Bahasa Malaysia.

• Detail-oriented with strong execution capabilities.

• Comfortable working in a fast-paced, target-driven environment

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