Brand Manager

Lead the end-to-end management and growth of an established consumer brand in Japan. Develop and execute brand strategy and commercial action plans to achieve key objectives across sales volume, market share, brand performance, and profitability.

Key Responsibilities

Brand Strategy & Consumer Insights

-Own and execute the end-to-end brand strategy for the Japan market.
-Analyze sales, brand, consumer, competitor, and market data to identify key performance drivers and growth opportunities.
-Translate consumer insights into actionable strategies by identifying underlying motivations, emerging trends, and unmet consumer needs.
-Continuously identify portfolio, category, activation, and commercial opportunities.

Innovation & Portfolio Management

-Manage and develop the existing product portfolio through product renovation, range extensions, and new product development.
-Develop consumer-focused concepts and innovations based on market and consumer insights.
-Build strong go-to-market and launch strategies for new products, designed to generate consumer awareness and trial.

Brand Activation & Execution

-Develop and execute integrated activation plans across digital, retail, in-store, and other consumer touchpoints.
-Lead execution of brand plans from strategy through implementation, taking end-to-end ownership of results.
-Work cross-functionally with relevant internal and external stakeholders to ensure timely and effective execution.
-Monitor performance and adjust plans based on results, market developments, and consumer response.
-Support strong retail execution, including POS materials, in-store promotions, and activation programs.

Employee Benefits:
Compulsory Benefits (Health Insurance, National Pension, Accident Insurance, Employment Insurance)
DC Pension

-Strong project and stakeholder management skills, with the ability to lead and collaborate effectively across multiple functions.
-Proven experience managing multiple new product or marketing initiatives in a fast-paced consumer environment.
-Demonstrated end-to-end brand management experience, including management of established products, portfolio/SKU renovation, innovation, and new or limited-edition launches.
-Native-level written and spoken Japanese with strong business-level English.
-Approximately 2?5 years of hands-on Brand Marketing experience within FMCG or a related consumer goods industry.
-Experience taking ownership of or contributing significantly to brand financial performance / P&L management.
-Experience working with major Japanese retail and consumer channels is preferred.
-Experience in food, consumer products, and/or digital marketing is advantageous.
-Experience developing marketing activities for younger consumer demographics is preferred.