Senior PR& Communication Manager

A globally recognized luxury fashion and leather goods maison is seeking a Senior PR & Communications Manager to join its Communications team in Japan.

The role is responsible for increasing brand awareness, visibility, and desirability across earned, owned, and paid media channels.
The successful candidate will lead PR activations, media strategy, influencer and VIP engagement, events, and integrated communication campaigns while working closely with regional and global stakeholders.

Key Responsibilities
1. PR & Communications
- Develop and execute editorial and PR strategies to increase brand visibility and desirability.
- Lead integrated communication campaigns supporting key collections and brand initiatives.
- Plan and execute media partnerships, special features, press presentations, and brand events.
- Build and maintain strong relationships with editors, stylists, influencers, KOLs, and industry stakeholders.
- Develop press materials and secure high-impact editorial coverage.
- Identify partnership opportunities and emerging cultural trends relevant to the brand.
- Manage and develop PR team members.

2. Media Strategy & Planning
- Develop and implement holistic media strategies across paid, owned, and earned channels.
- Identify target audiences and optimize media plans accordingly.
- Collaborate with media agencies and external partners to secure premium placements.
- Monitor market trends, competitive activity, and evolving media landscapes.

3. Campaign Management & Performance
- Oversee campaign execution from planning through post-campaign analysis.
- Track KPIs and optimize campaigns to maximize effectiveness and ROI.
- Prepare performance reports and strategic recommendations for stakeholders.
- Manage media budgets and ensure efficient allocation of resources.

4. VIP & Influencer Relations
- Identify and cultivate relationships with relevant VIPs, influencers, and cultural tastemakers.
- Secure participation and visibility opportunities for brand events and initiatives.
- Coordinate product seeding, gifting, and dressing opportunities.
- Monitor influencer content and campaign performance.

Employee Benefits:
- Social insurance
- Transportation allowance
- Flexible working environment
- Career development opportunities

Experience:
- Minimum 10 years of experience in fashion, music or art related communication and media
- Luxury Retail / Fashion experience is not mandatory but is a plus
- Knowledge and connection of fashion related interests such as music, art, culture, architect is a plus

Competencies:
- Solid understanding of PR and Media activations
- Fashion, Art, and Culture savvy
- Demonstrates strong knowledge and curiosity to social and digital trends
- Curiosity to learn and eager to try new ideas
- Passion for fashion and other cultures
- Analytical and multitasking skills
- Result oriented, detail oriented and highly organized
- Excellent written and verbal communication skills
- Natural communicator and connector
- Ability to interact with all levels of the organization including senior leadership and retail associates
- Team Player

Languages: Japanese and English

学歴
- Business School, University or “equivalent experience”
- Degree in Marketing and/or Communication is a plus