PR/161187 | Head of Subscription - Consumer Electronics & Home Appliance

• Develop and implement annual business strategies, policies, and initiatives for subscription products and services.

• Drive business growth by identifying customer needs, market trends, and competitive opportunities.

• Build and execute product marketing plans, pricing strategies, and commercial initiatives to achieve revenue and profitability targets.

• Manage and optimize the overall subscription product portfolio to maximize business performance and customer retention.

• Monitor product performance and recommend enhancements, new offerings, or portfolio rationalization where necessary.

• Monitor market developments, industry trends, and competitor activities.

• Conduct market research and competitive analysis to identify opportunities and potential risks.

• Evaluate market positioning and provide strategic recommendations to management.

• Generate insights to support business planning and decision-making.

• Collaborate with the sales team to develop and execute promotional campaigns, bundled offers, pricing initiatives, and customer acquisition programs.

• Support sales activities that increase subscription adoption and improve customer engagement.

• Ensure commercial activities align with overall business objectives and profitability targets.

• Work closely with channel partners and internal stakeholders to drive business performance.

• Work closely with Sales and Operations teams to ensure accurate forecasting of subscription sales and business performance.

• Monitor key performance indicators, revenue trends, and customer subscription metrics.

• Analyze performance data and implement corrective actions where necessary.

• Support management reporting and business reviews through analytical insights and recommendations.

• Develop product positioning and go-to-market strategies for subscription offerings.

• Collaborate with Marketing to drive awareness, acquisition, retention, and engagement campaigns.

• Identify opportunities to improve customer experience and subscription value proposition.

• Analyze customer feedback and market performance to support continuous improvement and innovation.

• Prepare business reports, market analysis, and performance presentations for management review.

• Build strong relationships with internal and external stakeholders.

• Perform any other duties assigned by Management from time to time.

• Bachelor's Degree in Marketing, Business Administration, Management, Economics, Mass Communication, or related disciplines.

• Minimum 5-8 years of experience in product management, subscription business, commercial management, business development, or related functions.

• Experience managing P&L, pricing strategies, forecasting, or business performance metrics.

• Strong commercial acumen with experience driving revenue growth and profitability.

• Proven experience in market analysis, business planning, and competitive intelligence.

• Excellent stakeholder management and cross-functional collaboration skills.

• Strong analytical, problem-solving, and decision-making capabilities.

• Excellent communication and presentation skills.

• Proficient in Microsoft Excel, PowerPoint, and business reporting tools.

• Dynamic, proactive, and results-oriented personality with the ability to thrive in a fast-paced environment.

• Experience within consumer electronics, appliances, telecommunications, subscription services, SaaS, or related industries will be an added advantage.
   

#LI-JACMY
#countrymalaysia