PR/110804 | Marketing Specialist

Position Overview
The Marketing Specialist will support the Senior Manager – Marketing in planning and executing marketing initiatives,
analyzing market and consumer trends, coordinating promotional activities, and providing data-driven insights to
support business and brand decisions. The ideal candidate should have a good understanding of FMCG marketing
fundamentals, brand positioning, consumer behavior, promotions and schemes, along with strong analytical and
communication skills.
 Key Responsibilities
Brand & Marketing Support
 Support the Senior Manager – Marketing in implementing brand and marketing strategies.
 Develop a good understanding of brand positioning, target consumers, product propositions, and key brand
messages.
 Support the planning and execution of marketing campaigns and brand activities.
 Assist in preparing marketing presentations, briefs, promotional materials, and reports.
 Coordinate with internal teams and external agencies to ensure timely execution of marketing activities.
Promotions & Schemes
 Support the planning and execution of consumer promotions, trade schemes, and other promotional activities.
 Monitor ongoing promotions and schemes and track their effectiveness.
 Analyze promotional performance and provide recommendations for improvement.
 Coordinate with Sales and other relevant teams to ensure smooth implementation of schemes.
 Maintain records of promotional activities, budgets, and results.
Data Analysis & Reporting
 Collect, consolidate, and analyze marketing and business-related data.
 Prepare regular marketing performance reports, dashboards, and presentations.
 Use Excel to analyze sales, campaign, promotion, consumer, and market data.
 Identify trends and provide data-based observations and recommendations.
 Support the Senior Manager – Marketing in preparing management reports and presentations.
Campaign Execution
 Support end-to-end execution of marketing campaigns across relevant channels.
 Coordinate with creative, digital, research, media, and other agencies as required.
 Follow up on campaign deliverables, timelines, and execution.
 Monitor campaign performance and prepare post-campaign analysis.
Cross-functional Coordination
 Work closely with Sales, E-commerce, Supply Chain, Finance, and other departments to support marketing
initiatives.
 Coordinate with relevant teams for product launches, promotions, campaigns, and other marketing activities.
 Ensure timely communication and follow-up on marketing-related activities.
General Responsibilities
 Good understanding of basic FMCG marketing concepts, brand positioning, campaign, promotions and
consumer insights.
 Good knowledge of promotional activities, trade schemes and consumer promotions.
 Good presentation, reporting and documentation skills.
 Pro-active, detail-oriented, and willing to take ownership of assigned responsibilities.