PR/110795 | Brand Marketing & Product Development Manager

Job Title: Brand Marketing & Product Development Manager

Location: Gurgaon

Job Overview: The Brand Marketing Manager will be responsible for building and growing the brand in India through effective brans strategy, consumer understanding, integrated marketing plans and successful product launches. The role will work closely with Product Development, Sales, E-commerce, Supply Chain, Finance and other teams to drive brand awareness, consumer adoption and business growth

Responsibilities:

• New Product Launch

• Brand strategy and ATL/BTL

• Plan and execute integrated marketing campaigns across digital, social media, e-commerce, offline and other relevant channels.

• Monitor key brand marketing KPI’s, including awareness, engagement, sales, market performance and campaign effectiveness.

Requirements:

• Bachelor’s degree in marketing, Business Administration, or a related field. MBA/PGDM in Marketing will be preferred.

• 7–10 years of experience in FMCG, D2C startup brands, baby care, personal care, oral care, or related consumer categories.