Admissions Lead (Enrolment Management)

Student Admissions and Administration

• Execute regional sales goals and forecast annual, quarterly, and monthly student enrolment targets in collaboration with the Admissions Team.
• Develop and implement admissions strategies based on data analysis, aligned with organizational objectives.
• Drive student enrolment by enhancing parent engagement and overall admissions experience.
• Achieve monthly admission targets through effective end-to-end sales and marketing strategies.
• Ensure accurate and timely updates of all admissions data in the CRM system.
• Plan and conduct regular training sessions for the team on sales tools and counselling techniques.
• Lead, motivate, and support the admissions team to achieve enrolment targets.
• Guide prospective parents through the admissions process and ensure a seamless experience.
• Continuously improve admissions procedures, counselling practices, and service standards.
• Ensure compliance with local regulations in Japan, including student visa processes, policies, and academic requirements.
• Maintain and update student databases (new admissions, progression, alumni).
• Analyze data and generate reports to improve recruitment strategies and operational efficiency.
• Work closely with Principals to monitor and manage student withdrawals and retention.

Sales and Marketing

• Develop and implement strategies to increase enrolment numbers across OWIS campuses in Japan.
• Plan and execute marketing activities within approved budgets to achieve admissions targets.
• Conduct market research, competitor analysis, and customer surveys.
• Track market trends and provide insights to management.
• Identify and develop new channels to reach target audiences.
• Represent OWIS in corporate visits and present new market opportunities to management.

Event Management

• Organize and support school events such as open houses, orientations, parent engagement activities, and school fairs.
• Represent OWIS at seminars, conferences, and networking events within the education sector in Japan.

People Interaction

• Handle walk-ins, calls, and email enquiries professionally.
• Build and maintain strong relationships with prospective and existing parents.

Others

• Set and track monthly and quarterly admissions targets.
• Develop strong, data-driven sales strategies.
• Manage multiple priorities effectively in a fast-paced environment.

Minimum Qualifications

• Degree from a reputable institution (Business, Marketing, Education or related field preferred).

Experience

• 8–10 years of experience in admissions management/student recruitment or similar experience in leading sales in some other sector.
• Proven experience in managing customer-facing teams.
• Minimum 3 years of leadership experience in sales.
• Prior experience working in the Japan education market or international school sector in Japan is preferred but not mandatory.
• Strong understanding of local regulations, parent expectations, and cultural nuances in Japan.

Skills

• Strong leadership and team management
• Excellent communication and interpersonal skills
• Strategic thinking and analytical ability
• Strong sales and marketing orientation
• Data-driven decision-making
• Ability to work in a fast-paced, multicultural environment

Language

• Native level Japanese is mandatory
• Business level English language proficiency is mandatory and higher level is preferred