PR/123852 | Marketing Manager (Milk Powder)

Develop and execute overall marketing strategy for milk powder product portfolio

Drive brand positioning, growth, and market share expansion

Plan and manage ATL, BTL, digital, and in-store marketing campaigns

Analyze market trends, consumer insights, and competitor activities

Lead product development, innovation, and new product launches

Collaborate with sales, trade marketing, and distributors to ensure strong execution

Manage marketing budget and optimize ROI across campaigns

Monitor brand performance, sales performance, and key KPIs

Ensure compliance with industry regulations and food/nutrition standards

Manage external agencies and cross-functional stakeholders

Bachelor’s degree in Marketing, Business, or related field

Minimum 6–10 years of experience in FMCG marketing

Experience in milk powder category

Strong understanding of brand management and product lifecycle

Proven experience in executing integrated marketing campaigns

Strong analytical and data-driven decision-making skills

Excellent communication and stakeholder management skills

Ability to lead cross-functional teams and manage multiple projects

Familiar with digital marketing and e-commerce channels

Knowledge of regulatory requirements in food or nutrition industry is an advantage