PR/096005 | Performance Marketing

OVERVIEW

Location: Hanoi 
For a prominent English education provider with over hundreds of English schools and language centers in Asia 

JOB RESPONSIBILITIES

• Plan, set up, and optimize Facebook Ads and SEO activities (Google Ads is a plus).

• Develop a comprehensive SEO strategy (On-page, Off-page, Technical SEO) combined with paid advertising campaigns to optimize customer acquisition cost (CAC).

• Conduct keyword research to support both website SEO and keyword optimization for Google Ads.

• Manage campaigns, budgets, and targeting; monitor and improve CPL, CPA, CTR, Conversion Rate, and ROAS.

• Ensure lead volume and quality according to KPI.

• Work with Design/Marketing teams to improve images, videos, and landing pages to increase conversion rates.

• Set up and manage Pixel, UTM, form tracking — monitor the customer journey from Click → Form/Inbox → Lead → Conversion rate.

• Analyze advertising performance periodically.

• Collaborate with Sales & Marketing Content teams to evaluate quality from Lead → Appointment → Closed deals.

JOB REQUIREMENTS 

• At least 1 year of experience running Facebook Ads (required) or multi-channel campaigns.

• Hands-on experience in setting up, managing, and optimizing campaigns with real budgets.

• Understand key metrics such as Lead, CPL, CPA, CTR, Conversion Rate; performance-driven mindset (focus on leads/conversions).

• Ability to analyze data, test, measure, and continuously optimize.

• Preferred: experience in education/service industry; knowledge of Google Ads is an advantage.
   

BENEFITS 

• Salary is negotiable depending on skills and experience

• Full social and health insurance coverage in accordance with regulations.

• Annual leave in accordance to regulations

• Additional bonuses in accordance to company regulations

   

Due to the volume of applications, only shortlisted candidates will be contacted. Thank you for your interest.
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