E-commerce Content Specialist/コンテンツスペシャリスト（EC・デジタルマーケティング）

Job Title

Content Specialist

Industry

Consumer Goods / E-commerce / Digital Commerce

Job Category

Digital Marketing / Content Marketing / E-commerce

Career Level

Mid-Level Specialist

Location

Tokyo, Japan

Workplace Type

Hybrid

Employment Type

Full-time

Company Overview

A global consumer products company is seeking a Content Specialist to support digital marketing and e-commerce initiatives. This role will focus on planning, creating, optimizing, and managing content across owned digital channels and major e-commerce platforms. The successful candidate will work cross-functionally with marketing, brand, design, SEO, and external partners to drive brand visibility, engagement, and conversion performance.

Job Summary

The Content Specialist is responsible for planning, producing, and optimizing high-quality content to strengthen digital marketing efforts and improve customer experience across brand websites and e-commerce platforms. This position will manage content initiatives while ensuring alignment with brand guidelines, campaign objectives, and SEO best practices.

Main Responsibilities

Content Planning & Production

• Plan, create, edit, and publish content for brand websites and e-commerce platforms.

• Enhance customer experience through engaging and informative content.

• Maintain content quality and consistency across all digital touchpoints.

Brand Consistency

• Ensure all content aligns with established brand guidelines and content strategies.

• Deliver a consistent brand message across websites, landing pages, and product detail pages.

Vendor Management & Project Coordination

• Manage timelines and deliverables related to website and product content updates.

• Coordinate and oversee external vendors responsible for content and product data management.

• Collaborate with local and global stakeholders to ensure timely project execution.

SEO Collaboration & Optimization

• Work closely with internal SEO specialists to optimize content for search visibility and user experience.

• Support keyword-driven content initiatives and SEO best practices.

• Contribute to improvements in organic traffic and engagement metrics.

Campaign Support

• Develop and execute content plans aligned with marketing campaigns and product launches.

• Update and maintain campaign-related content across digital platforms.

• Ensure all campaign assets comply with brand standards.

E-commerce Content Development

• Partner with e-commerce and marketing teams to create digital content assets.

• Support the development of product detail pages, enhanced brand content, landing pages, and promotional materials.

• Manage internal review and approval workflows for content assets.

Cross-Functional Collaboration

• Work closely with design, product, marketing, and external partners to maintain content accuracy and quality.

• Facilitate communication between stakeholders throughout content development processes.

Performance Analysis

• Monitor and analyze content performance across websites and e-commerce channels.

• Identify opportunities for optimization based on performance data and customer behavior.

• Recommend content improvements to increase engagement and conversion.

Market Research

• Research industry trends, customer feedback, competitor activity, and emerging best practices.

• Identify opportunities to enhance content effectiveness and customer experience.

Required Qualifications

• Bachelor's degree or higher.

• Minimum 3 years of experience in digital marketing.

• 3–5 years of experience in content creation and content management.

• Experience managing content across e-commerce platforms such as Amazon, Rakuten, Yahoo Shopping, or similar marketplaces.

• Strong stakeholder management and communication skills.

• Experience directing external vendors and managing project timelines.

• Solid understanding of SEO principles and keyword research methodologies.

• Experience using analytics tools such as Google Analytics.

• Strong copywriting, editing, and content development skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Business-level proficiency in both Japanese and English.

• Proactive and collaborative working style.

Preferred Qualifications

• Experience with CMS platforms such as WordPress, Adobe Experience Manager, or similar systems.

• Experience with Product Information Management (PIM) systems.

• Experience conducting A/B testing and Conversion Rate Optimization (CRO) initiatives.

• Experience working within global or multinational organizations.

Key Skills

• Content Strategy

• Content Creation

• E-commerce Content Management

• SEO

• Digital Marketing

• Copywriting

• Vendor Management

• Project Management

• Google Analytics

• CMS Platforms

• Cross-Functional Collaboration

• Performance Analysis

Travel Requirements

• Up to 10% travel as required.

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