PR/096856 | Assistant General Manager (Lifestyle Mall Operations & Marketing)

Key Responsibilities:
 

• Lead and manage asset enhancement initiatives, overseeing planning, execution, and delivery.
• Coordinate with internal teams and external consultants to ensure timely, cost‑effective outcomes.
• Monitor progress, resolve issues proactively, and minimize operational disruption.
• Support communication with tenants and customers throughout enhancement phases.
• Develop strategies to maximize long‑term value from enhancement initiatives.

Marketing & Communications Leadership

• Lead the marketing and communications function, setting overall strategy and priorities.
• Plan and execute integrated marketing campaigns, events, and brand initiatives.
• Drive customer engagement, footfall, and brand visibility through innovative marketing concepts.
• Ensure consistency and alignment across branding, messaging, and communications channels.
• Track performance of marketing initiatives and optimize strategies accordingly.

Operations & Centre Management

• Support the General Manager in day‑to‑day operational and administrative matters.
• Support implementation of policies, procedures, and operational standards.
  Identify and address operational issues in a timely manner.
• Ensure compliance with statutory, safety, and regulatory requirements.

People & Stakeholder Management

• Lead and develop the marketing team, including recruitment, training, and performance management.
• Foster collaboration across internal teams and external stakeholders.
• Act as a senior escalation point for customer feedback and service recovery matters.

Financial & Performance Management

• Support budgeting, forecasting, and cost management processes.
• Monitor operational and financial performance, recommending improvements where necessary.
• Oversee procurement activities related to marketing and operational requirements.

Leasing & Cross‑Functional Collaboration

• Work closely with leasing and operations teams to support overall asset objectives.
• Align marketing, tenant engagement, and operational strategies to ensure cohesive execution.
• Support tenant relationships and address operational or marketing‑related concerns.

Reporting & Risk Management

• Prepare regular management reports on performance, operations, and customer insights.
• Maintain accurate records, documentation, and systems.
• Identify and mitigate operational and project‑related risks.
• Support emergency preparedness and response procedures.

Requirement

• Proven experience in a senior management role within retail, lifestyle, or property environments.
• Strong leadership, organizational skills and stakeholder management capabilities.
• Excellent communication and problem‑solving skills.
• Able to manage multiple priorities in a dynamic, fast‑paced setting.

Varick Lee 
EA Personnel: R2197221
JAC Recruitment Pte Ltd (90C3026)