PR/096841 | Commercial Director, SEA

Position: Commercial Director, SEA

Role summary: Lead commercial strategy and execution for the Interventional product portfolio across SEA. Own go‑to‑market strategy, revenue growth, commercial model optimization, marketing excellence, customer experience, and capability building to drive market share, margin and long‑term commercial sustainability.

Key Responsibilities:

• Strategic Leadership: Define and implement SEA commercial strategy for the Interventional portfolio; align regional plans with global priorities and local market dynamics.

• P&L & Growth: Own regional revenue, margin and growth targets; develop and execute plans for organic growth and commercialization of strategic initiatives.

• Commercial Model & Operations: Design and optimize sales and distribution models, pricing strategy, tender and contract approaches, and commercial processes to maximize coverage and efficiency.

• Marketing & Launch Excellence: Lead strategic marketing, value proposition development, product launches and evidence communication to clinicians and procurement.

• Sales Enablement & Capability Building: Drive salesperson and manager capability development, performance management, incentive design and commercial playbooks.

• Customer & Stakeholder Experience: Enhance clinician and customer engagement models; strengthen key account management, KOL partnerships and cross‑functional alignment with clinical, regulatory and supply teams.

   

• M&A & Integration: Support inorganic opportunities, integrations or portfolio rationalization relevant to the Interventional business.

• Cross‑functional Collaboration: Partner with medical affairs, regulatory, supply chain and finance to ensure compliant, reliable and scalable commercial operations.

Reporting & Team:

• Senior regional leadership role reporting to the APAC Head/Regional GM (or designated executive).

• Lead a cross‑functional commercial organization including sales leaders, marketing, commercial operations and analytics, matrix collaboration with global functions.

Key Requirements:

• 10+ years’ commercial experience in medical devices, healthcare or related life sciences with progressive leadership responsibility across SEA or APAC.

• Proven P&L ownership and track record of delivering sustained revenue and margin growth.

• Deep commercial expertise in sales model design, pricing/tendering, launches and customer segmentation in hospital/procedural markets.

• Strong marketing and value‑story skills with experience translating clinical evidence into commercial impact.

   

• Excellent stakeholder management, negotiation and influencing skills with clinicians, distributors and senior internal stakeholders.

   

What Will Make You Competitive:

• Demonstrated ability to translate strategy into measurable commercial outcomes across diverse SEA markets.

• Strong mix of strategic thinking, hands‑on commercial execution and stakeholder influence.

• Track record of successful digital and commercial transformations and of building high‑performing regional teams.

How to Apply: Apply online or contact me for further information. Only shortlisted candidates will be notified due to application volume; thank you for your understanding.

Adrian Leong JAC Recruitment Pte Ltd EA Personnel: R26160017

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