PR/160150 | Marketing Manager / Assistant Manager (FMCG / Healthcare)

A MNC in the Healthcare Industry is currently looking for a Marketing Manager/Assistant Manager to join their team.

Job Description

• Develop, execute, and manage marketing strategies across all channels.

• Analyze market data and mass retail POS data to develop and refine marketing strategies (quarterly updates).

• Plan and execute market research (category, consumer, competition, region, channel, etc.).

• Plan, execute, and manage the entire marketing cycle from brand awareness to purchase and repurchase.

• Plan and execute ATL activities (TV, digital, radio ads) and manage digital content (website, Instagram, Facebook).

• Plan and execute sampling events (target area planning, staffing, sampling methods/locations).

• Plan, review, analyze, and improve in-store sales promotions tailored to each key retailer.

Job Requirements

• Possess at least a Diploma in Marketing, Business, or related field.

• 5 years’ experience in marketing, preferably within the FMCG or Retail industry.

• Strong ability to develop and execute integrated marketing strategies across ATL, digital, and in‑store channels.

• Proficient in market data analysis, retail POS analysis, and conducting market research for strategic planning.

• Strong analytical, strategic thinking, and communication skills.

• Self-motivated, results-driven, and able to work independently.

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