【800～1200万円】Japan Brand Business Leader

【求人No NJB2363487】
Main mission:

Owner of Brand Marketing Strategy across all channels
Protect and grow brand equity product portfolio across all executions and touchpoints



Key Job Accountabilities 主要職務

◆Ownership of the brand strategy and vision
Develops the omnichannel brand strategy in a B2B B2C and business centric approach
Develops a growth plan and implements including price strategy
Develop overall product launch plan while validate campaigns ensures brand equity consistency across touchpoints
Supervise O+O marketing plan and cycle align with entities
Supervises POS Salon strategies
Supervises Communication/Media plan
Supervises Media / Advocacy and Education plan

◆Product portfolio management communication
Prepare launches plans briefings and reportings with internal and external stakeholders
Manage sales forecasts with channel owners
Create forecasts for new products launches
Manage A P in agreement with the deputy GM of the division

◆Team development
Manage marketing team including product team
Build a high performance team and create a collaborative inclusive place to work

◆Collaboration
Work with local corporate team regional （Zone） global teams （DMI） to share and adapt activations frames

◆Must Have Experience 必須項目

Marketing management +5 years
Leadership role and people management
Haircare and color category and brand building
Financial knowledge （P L expansion analysis sales forecasts）
Omnichannel consumer journey marketing
Media planning and executional knowledge
Research and market data analysis
Business level to fluent English
Experience in B2B ecosystem with preferebly also B2C experience.

◆Preferred Qualification 希望項目

BtoB retail business marketing experience
Paid owned earned digital marketing expertise

◆Skills required

Marketing strategy design
Brand portfolio management
Data driven descision making
Budget management
Stakeholder management
People development
Good presentation level
Product pricing
Content strategy design based on consumer journeys
Omnichannel experience design