PR/087019 | Marketing Portfolio Manager

POSITION SUMMARY

A global organization is seeking a Marketing Portfolio Manager to lead go-to-market strategies for new products and manage portfolio growth for existing ones. This role focuses on both mainstream retail and food service/Asian retail channels, with a strong emphasis on consumer insights, brand development, and cross-functional collaboration.

RESPONSIBILITIES 

• Market & Consumer Insights:

Collect and analyze consumer, customer, and market data to shape segment-specific strategies. Translate insights into actionable plans that drive brand and portfolio growth.

• Portfolio & Product Strategy:

Lead product development and portfolio management in high-priority categories. Monitor performance and adjust strategies based on KPIs and market feedback.

• Brand Promotion & Campaign Execution:

Co-lead branding and promotional efforts in collaboration with internal brand teams. Manage content calendars and ensure timely, high-quality campaign delivery.

• Cross-Functional Collaboration:

Work closely with researchers, designers, and external agencies. Coordinate with finance on budgeting and forecasting, and with HQ teams on digital initiatives tailored to local markets.

• Marketing Systems & Tools:

Champion the use of marketing automation and CRM platforms to improve operational efficiency. Support adoption of tools like Salesforce and other digital systems.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).

• 3–5 years of progressive marketing experience with a track record of successful strategy execution.

• Strong leadership and project management skills; experience mentoring team members is a plus.

• Expertise in digital marketing, content strategy, and performance analytics.

• Experience in the food industry is highly desirable.

• Familiarity with platforms such as Google Ads, Salesforce Marketing Cloud, HubSpot, or Marketo is a plus.

LOCATION　Santa Fe Springs, CA

EMPLOYMENT TYPE　Full-Time

SALARY　USD100,000-160,000 (DOE)

BENEFITS　

• Life & accident insurance

• Pet Insurance

• 401(k) with company matching

• Paid time off

• Wellness program and EAP assistance and much more!

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