PR/159778 | SENIOR SALES AND MARKETING MANAGER

Company Overview

Our client is a leading institution committed to delivering world-class education and fostering academic excellence. They offer a diverse range of programs designed to empower students with the skills and knowledge needed to succeed in a globalized world. 

Key Responsibilities 

• Develop and implement data-driven sales and marketing strategies to boost brand awareness and student acquisition across local and international markets.

• Spearhead innovative branding initiatives and cross-channel campaigns to strengthen institutional reputation.

• Lead recruitment efforts through roadshows, career fairs, and course previews for both local and international markets.

• Build and maintain strong relationships with key stakeholders, including partners, agents, institutions, and internal teams.

• Provide strategic direction to student recruitment teams, fostering collaboration and high performance.

• Conduct market research and competitive analysis to identify trends and adjust strategies accordingly.

• Collaborate with academic leadership to align enrolment strategies with budget targets.

• Achieve and exceed student recruitment and revenue targets.

• Develop and execute marketing and communications plans to elevate institutional visibility.

• Ensure compliance with policies, manage departmental budgets, and deliver accurate performance reports to senior leadership and the Board.

Job Requirements 

• Degree in Business Administration, Marketing, or related field.
• Minimum 10 years of successful experience in sales and marketing within the private education sector. 

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