PR/096144 | Social Media Marketing Specialist

Your New Company: A fast-growing digital lifestyle brand is seeking a creative and data-savvy Social Media Marketing Specialist to lead its content and advertising efforts across both domestic and international platforms. The company is focused on building a strong online presence and driving user engagement through innovative digital strategies.

Your New Role: As a Social Media Marketing Specialist, you will be responsible for developing content strategies, managing paid campaigns, and driving user growth across platforms such as Xiaohongshu, Instagram, Facebook, LinkedIn, and TikTok. You’ll play a key role in enhancing brand visibility and optimizing performance through data-driven insights. Key Responsibilities:

Content Strategy & Operations

• Develop and execute content strategies for domestic platforms (e.g., Xiaohongshu) aligned with brand identity.

• Independently manage content ideation, planning, copywriting, publishing, and performance optimization.

International Social Media Advertising & Growth

• Manage overseas social media accounts and execute targeted ad campaigns.

• Use SEO/SEM tools to drive user acquisition and monitor campaign ROI.

• Lead or support app user growth initiatives across multiple marketing channels.

• Analyze operational data, compile performance reports, and provide strategic recommendations.

Qualifications:

• Minimum 5 years of experience in social media operations or digital marketing.

• Proven success in Xiaohongshu content strategy and platform engagement.

• Hands-on experience in international social media advertising and SEO/SEM optimization.

• Practical experience in app user growth and familiarity with growth models and data analysis.

• Strong content planning skills, aesthetic judgment, and communication abilities.

• High data sensitivity with strong analytical and problem-solving skills.

• Fluency in Mandarin is preferred to liaise with regional partners.