★LUX Hair Demand Creation Assistant Brand Manager～世界No 1ユニリーバ～

【求人No NJB2331970】
※英文レジュメの提出必須となります
ユニリーバ・ジャパンは1964年に世界最大級の消費財メーカー、ユニリーバの日本法人として設立されました。以来50年以上、日本の消費者の皆さまにラックス、ダヴ、クリアー、アックス、ドメストなどのブランドをお届けしています

■ About Lux Hair
LUX is a successful No1 Market share brand in Japan hair care market for 8 consecutive years and priority of Unilever Japan
The brand is accelerating growth and premiumization agenda
The Brand is now seeking a strong talent for its Content Assistant Brand Manager position

■Job Purpose
・The Content Assistant Brand Manager supports / co lead with Brand Manager as the brand custodian: responsible for the equity growth and social first strategy of the assigned brand（s）.

・Together with Brand Manager the Content Assistant Brand Manager is the driving force behind crafting and executing a holistic brand plan that brings demand creation activities with a strong emphasis on digital and social first initiatives.

・The Content Assistant Brand Manager is responsible for leading social first brand planning developing and executing marketing strategies managing all digital social communication and contents.

・The Content Assistant Brand Manager is also responsible for fostering a strong brand identity ensuring consistent brand messaging and execute a social first approach to consumer engagement.

■Main Responsibilities
・Supports / co Lead Brand Manager in developing social first marketing plans ensuring alignment with brand strategy and brand equity.

・Execute social first marketing plans including media / communication plans in market for their brand driving profitable growth and market share.

・Lead and project manage through the local agency group fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.

・Lead and own the development of best in class brand experiences across digital / Social touch points building brand purpose driving brand marketing objectives and JTBD.

・Be the digital pioneer pushing forward digital and e commerce execution working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.

・Monitor and review total brand budget and brand management to ensure accurate forecast and actual target for fiscal year.

【Skills we are looking for】
（１）Strategic Brand Management:
・ Strategic Thinking Vision: Ability to develop and articulate a clear and compelling brand vision translate business objectives into actionable brand strategies and anticipate future market trends.
・ Brand Planning Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints especially social area ensuring consistency in messaging and brand expression.
・ Creative thinking Strong Beauty Sense: Ability to develop desirable packaging contents for digital / social with strong beauty sense and excellent briefing skill.
・ Passion for beauty: A demonstrable passion for the beauty landscape its products keeping up with trends innovations and key players reflecting a genuine enthusiasm for the field.
・ Language: Basic English skill is mandatory fluent Japanese skill as a must

（２）Leadership Collaboration:
・ Cross Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross functional teams external agencies and stakeholders.
・ Agency Management: Experience managing and directing external agencies ensuring alignment with brand objectives and maximising the value of agency partnerships.
Financial Analytical Acumen:
・ Financial Management: Strong financial acumen including budgeting forecasting with the ability to make data driven decisions to optimise growth.
・ Data Analysis Insights （preferred）: Proficiency in using data analytics tools and techniques to track marketing performance measure ROI and derive actionable insights.

（３）Marketing Innovation:
・ Marketing Expertise: Deep understanding of marketing principles strategies and tactics across multiple channels including digital social experiential and traditional media.
・ Customer Insight: Strong understanding of consumer behaviour community insights market trends and competitive dynamics within the relevant industry.

■What you need succeed Experience
・Brand Management: Minimum 5 years of experience in brand management marketing or a related field with a demonstrated track record of success in developing and executing brand strategies and driving business growth.

・Consumer Goods Expertise: Experience in the consumer goods industry ideally with a focus on beauty personal care or a related sector （e.g. fashion luxury lifestyle）.

・Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels including digital social experiential and traditional media.

・Financial Management: Strong financial acumen and experience managing budgets tracking performance and making data driven decisions to drive growth.

・Agency Management: Proven ability to effectively manage and collaborate with external agencies including creative media and digital agencies.

Additional Desirable Experience
・Social First Marketing Expertise: Deep understanding of social first marketing strategy tactics and best practices including content influencer community management PR/earned experiential and paid media.

・E commerce Experience: Experience developing and executing e commerce strategies or D2C strategies managing online sales channels and optimising the digital customer experience.

・Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance derive insights and make data driven decisions.

・Crisis Communication Issue Management: Proven ability to anticipate manage and mitigate potential reputational risks handle sensitive media inquiries and communicate effectively during a crisis. **