Head of Marketing　外資系/米国発・DX免税電子化ツール「PIE VAT」

Job brief :

As a member of our team, you will have a crucial role in expanding our user base by using advanced marketing techniques to attract tourists to Japan. Your responsibilities will also include acquiring partner stores.

Key Responsibilities

1. Strategy & Execution

• Build and execute a comprehensive, end-to-end marketing strategy aligned with company goals for growth, user acquisition, and partner expansion.
• Take full ownership from concept to execution — including digital, content, and field marketing initiatives.
• Be comfortable rolling up your sleeves to make things happen quickly and effectively by leveraging any AI tools.

2. Brand & Content

• Strengthen Pie’s brand presence and storytelling in the Japanese market.
• Create engaging and high-performing digital and social content (SEO, SNS, owned media).
• Localize global narratives to resonate with Japanese audiences while maintaining brand consistency.

3. Data & Insights

• Analyze campaign performance, user data, and market trends to drive data-informed decision-making.
• Continuously improve ROI through testing, iteration, and optimization.

4. Partnerships & Growth

• Identify and build strategic collaborations with Retail, Travel, and Inbound-related businesses.
• Leverage partnerships to scale user engagement and brand visibility.

5. Internal Collaboration

• Work closely with global teams and the Japan leadership team to align strategies and share insights.
• Communicate effectively in English for weekly meetings and cross-functional projects with global teams.
• Be able to visualize and articulate ideas clearly across cultures and teams.

You Are:

• A self-starter who thrives in building things from zero.
• Comfortable in fast-paced, multi-tasking environments.
• Able to think logically and structure complex challenges into actionable steps.
• Hands-on, creative, and strategic — capable of both “thinking big” and “getting it done.”
• Someone who can turn ideas into tangible outputs and explain them clearly to others.

Location

Tokyo, Japan (Full-time): Remote Hybrid

Requirements

• 5+ years of experience in one or more of the following domains: Digital Marketing, Content Marketing, or Social Media Marketing.
• Proven success in planning and executing full-cycle marketing campaigns — not just managing agencies.
• Strong analytical mindset and experience with digital tools (Google Analytics, SEO, SNS Ads, etc.).
• Native Japanese with strong communication and writing skills.
• Business-level English (Global team meetings 1–2 times per week; frequent text communication; documentation in English).
• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Leadership experience in a startup or cross-functional team environment.
• Experience in Fintech, Travel, or Retail industries is plus.