PR/118219 | Japanese Speaking Marketing Manager

We are looking for a results-driven marketing professional to support strategy execution and performance analysis for the Japanese market. This role involves evaluating marketing initiatives—including affiliate campaigns—to drive data-informed decisions and business growth. You will also assist in planning and executing campaigns and events, collaborating closely with cross-functional teams to ensure alignment and impact.

Key Responsibilities

• Implement and manage the marketing strategy tailored to the Japanese market.

• Monitor and research market trends, competitor activities, and customer behaviour.
• Collaborate with global teams to align campaigns and branding.

• Provide market insights and feedback to help shape the overall marketing roadmap.

   

Core Experience & Skills  

• Minimum 4 years of digital marketing experience in a B2C environment, with a focus on webbased apps or direct-to-consumer online services.

• Proven track record of developing and executing multi-channel marketing campaigns that drive user acquisition and engagement.
• Deep, hands-on expertise in modern marketing channels, including social media (X/Twitter, YouTube, TikTok), Japan's dominant platforms (LINE), and influencer/creator marketing. 

• Strong understanding of the entire Japanese online customer journey, from awareness to conversion and retention. 

   

Technical & Analytical Abilities 

• Data-driven and highly analytical, with proficiency in campaign analysis, A/B testing, and using marketing tools (e.g., Google Analytics, CRM, marketing automation platforms) to drive actionable insights. 

• Strong project management and organizational skills, with the ability to lead projects independently from concept to completion in a fast-paced environment.