PR/159539 | Advertising & Promotion (A&P) Executive / Senior - Retail (Mall Operations)

A retail company (Mall) is looking for an Advertising & Promotion (A&P) Executive / Senior Executive to join their team.

Key responsibilities:

• To coordinate and implement assigned advertising and promotions projects as well as public relations effort to meet the overall objectives of the Mall.

• To help identify, plan, and organize suitable themed promotions for the Mall to achieve strong brand identity and positioning, at the same time maintain strong market presence.

• To evaluate feasibility of every promotional against Company’s policies, objectives, and target market.

• To conduct market research and compiling figures or statistics towards the preparation of advertising and promotion plans.

• To monitor and evaluate effectiveness of the promotion against existing policies, objectives, as well as target market.

• To ensure proper implementation and smooth coordination of duties amongst departments and contractors for all promotion events.

• Constantly keep abreast of the latest digital innovations and implement on the Mall’s digital platform.

• Manage online media campaigns, online advocacy, editorial planning and coordination, community outreach efforts, promotion, and etc.

• To assist in the development of monthly newsletter and preparation of mailing list.

• Measures performance of digital marketing efforts using web analytics tools i.e. Google Analytics.

• To assist in the preparation of press invitations, press releases, press kits and coordinate press gifts for all promotion events.

• To attend and provide assistance and support during the actual event as and when required.

• To assist in coordinating the photography session of the press conference or any media coverage.

• To identify and organize charitable and community related program that will enhance the Mall’s desired public perception.

• Managing good rapport with tenants and to provide support, coordination, and recommendation on any store promotions, events, or merchandising display needs.

• To assist in managing the customer loyalty program or VIP program into a profitable and long term relationship.

• Assist in managing internal communications between the Business Relations team and the tenants.

• Assist in managing external communications as well as media and public relations.

• Identify and build business relationships with strategic partners i.e. government agencies, tourism related bodies, charity / volunteer organizations, corporate organizations, and etc. for joint promotions or sponsorship opportunities.

• To handle all correspondence and administration of concept proposals, promotional license agreements, DBKL submissions, visual submissions for refund of security deposit.

• To keep an updated list of media contacts and maintain good media relations at all times.

• To maintain an orderly library of all events, projects and promotion activities, news articles, magazine advertisements, photographs, slides, artworks, leaflets, and etc.

• To tabulate and maintain an accurate record of all expenses incurred within advertising, promotions, public relations, VMD, and any other operational matters.

Requirements:

• Possess at least Diploma or Bachelor's Degree in Marketing / Commerce / Business Studies, Advertising / Mass Communication or equivalent. 

• At least 2 years’ working experience, preferably in retail / event / marketing background.

• Approachable and friendly personality yet professional with a determination to excel within a pressure and multitasking environment.

• Creativity, commercial awareness, and event management skill. 

• Excellent organizing skill, communication skill, and networking ability.

• Candidate with knowledge and experience in handling digital and online marketing tools is a plus. 

• Fast paced, high degree of accuracy and detail. 

• Self motivated with high sense of initiative and responsibility. 

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