PR/095814 | Regional Product Marketing Manager

Our client in the electronics and electrical equipment is looking to hire a regional product marketing manager. This role involves managing a small team and driving product marketing strategies across B2B and B2C in APAC. 

Job Responsibilities: 

• Lead Regional Product Marketing Initiatives: Drive B2B and B2C marketing strategies across Asia, including content localization, GTM planning, and eCommerce enablement.
• Cross-Functional Collaboration: Act as the central liaison between HQ and 10 Asia-Pacific sales offices, aligning product positioning and promotional efforts with local market needs.
• Loyalty & CRM Marketing: Develop and test customer retention strategies, CRM-based campaigns, and post-purchase engagement aligned with HQ frameworks.
• Strategic Product Planning: Conduct product testing, analyze performance, forecast demand, and ensure inventory supports marketing campaigns and business goals.
• Stakeholder & Partner Engagement: Build strong relationships with internal teams, channel partners, and distributors, leveraging insights to refine marketing approaches across diverse cultures.

Job Requirements: 

• Min Degree in Marketing, Business, Communications, IT or a related field
• Min 10 years of relevant experience in product marketing or segment marketing
• Solid understanding of B2B office equipment (printers, scanners, and mobile document solutions)

Interested applicant, please click APPLY NOW
 
Jennifer Maria Hardicar
JAC Recruitment Pte Ltd 
EA License Number: 90C3026
EA Personnel: R1987984

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