Product Marketing Manager

Market Insights & Competitive Landscape
Conduct research on target markets and customer needs, analyze competitor offerings, and develop strategies to differentiate the product.

Product Positioning & Messaging
Define the product’s unique value proposition and craft compelling messaging tailored to key customer segments.

Go-to-Market Strategy & Execution
Plan and implement launch strategies for new products and features, ensuring alignment with business objectives.

Stakeholder Enablement
Develop training materials and resources for internal teams and external partners to support product understanding and adoption.

Sales & Marketing Collateral
Create effective sales enablement tools and campaign assets to drive lead generation, improve conversion rates, and boost engagement among existing users.

Performance Analysis & Optimization
Establish and monitor product KPIs (e.g., feature usage), analyze performance data, and propose actionable improvements.