Brand Marketing Manager - Furniture Brand

Lead the development and execution of top-of-funnel marketing initiatives including PR, influencer campaigns, and partnerships.
This is a senior-level position focused on driving brand awareness and cultural relevance through creative storytelling and strategic activations.

Client Details

Our client is a global lifestyle brand known for its design innovation, sustainability, and digital-first approach. With a decade of success behind them, they are redefining the way people live, work, and relax through high-quality, sustainable home products. Their Tokyo-based team operates in a hybrid, international work environment with a strong commitment to employee wellbeing, creativity, and growth. The culture is bold, fun, and purpose-driven-ideal for someone who thrives in fast-paced, modern work settings.

Description

• Own and drive brand awareness strategies across Japan, with a focus on PR, influencer, and partnership campaigns

• Plan and manage top-of-funnel marketing calendars including seasonal and product launch moments

• Lead ideation and execution of storytelling campaigns that generate buzz and media attention

• Collaborate with internal and external teams to execute impactful brand events

• Support and coach a small team of marketing specialists

• Partner with global and local teams to align on campaign execution, reporting, and localization

• Develop and maintain relationships with key media, influencers, and strategic brand partners

• Leverage offline media channels (OOH, experiential) in collaboration with the Performance Marketing team

• Measure and optimize campaign impact using brand KPIs and data tools

Job Offer

• Hybrid work environment with flexibility on working hours

• Office in a vibrant and creative neighborhood

• 20+ days of annual leave plus additional lifestyle-related time off

• Free products and generous employee perks

• Learning and development budgets and dedicated training days

• Inclusive, international, and value-driven workplace culture

• B-Corp certified company focused on environmental and social impact

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhu Nguyen on +81 3 6832 8943.

• 10+ years of experience in brand marketing, PR, influencer marketing, or partnerships within the Japanese market

• Strong leadership background and ability to manage cross-functional teams

• Deep knowledge of Japanese cultural trends, from mainstream to subculture

• Proven experience creating campaigns that drive earned media and social buzz

• Established network with media, influencers, and creative partners

• Fluent in Japanese (native level) and proficient in English (business level)

• Strong balance of creativity and analytical mindset