PR/159121 | Senior Marketing (Digital Advertisments)

Company and Job Overview
Our client is a leading Malaysian company, operating a fleet of intercity buses and pioneering innovative e-mobility solutions, marketing strategies, and cutting-edge booking platforms. The office located in Kuala Lumpur and is looking for a talent to be a part of the marketing team, where you will implement innovative marketing strategies, enhance brand visibility, and foster customer loyalty.
 

Job Responsibilities

• Execute impactful paid digital advertising campaigns on platforms such as Facebook, Google, TikTok, and other relevant channels to attract high-quality leads.
• Create advertising materials, including creative content, copywriting, and landing page variations.
• Plan, manage, and implement comprehensive promotional campaigns to boost customer acquisition and sales conversion.
• Monitor, evaluate, and report on the performance of marketing campaigns to refine strategies.
• Collaborate with internal and external teams to ensure performance marketing strategies align with overall company objectives.
• Perform additional marketing tasks as required.

Job Requirements

• A Bachelor's Degree in Marketing, Communications, or a related field is preferred.
• Must have between 3 to 5 years of experience in a digital marketing or marketing agency role.
• Must have practical experience with Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager.
• Good to have proficiency in SEO and SEM.
• Experience in creating images, video editing, and copywriting, proficiency with marketing analytics tools and tracking campaign performance, knowledge of full-funnel marketing strategies and managing multi-channel campaigns.
• To be considered for this role, the relevant rights to work in Malaysia are required. Candidates who require work pass need not apply.

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