PR/086671 | Sr. Graphic Designer

POSITION SUMMARY

This position involves creating beautiful, integrated, and effective designs and reporting directly to the Marketing Creative Director. The candidate should have a strong background in visual communication and graphic design, along with solid knowledge of execution and development in e-commerce and retail environments. They will also collaborate with different departments and individuals to clearly articulate marketing tactics.

RESPONSIBILITIES 

• Design, produce, and update printed and digital marketing collateral such as brochures, banners, graphics, signage, web graphics, web mockups, wireframes, landing page templates, event booth graphics, and materials.

• Apply industry best practices to assignments and follow brand guidelines to keep all marketing consistent across multiple platforms such as websites, events, emails, and advertising.

• Identify and educate yourself on important industry themes and topics.

• Create and implement compelling, impactful headlines and calls-to-action into designs.

• Lead the marketing team in design projects and collaborate cross-functionally with the e-commerce and logistics teams to achieve goals and meet deadlines.

• Translate business and marketing objectives into clear, compelling, and visually engaging designs.

• Create designs for the "Cases for Causes" program and new cases.

Digital Responsibilities:

• Produce ongoing mockups and wireframes for e-commerce and implement landing pages per marketing campaigns and web improvements.

• Manage the collections dashboard and implement necessary new collections digital assets onto the site.

• Execute, produce, and schedule ongoing email designs for email marketing using the Mailchimp platform.

• Edit and produce copywriting for all design aspects, ensuring quality, consistency, clarity, brevity, accuracy, and readability, especially for e-commerce and digital.

• Support the e-commerce team in color swatch creations and provide continual feedback on bug fixes.

• Proactively suggest improvements and implement necessary changes on e-commerce.

• Design and optimize web pages per device, copywriting for web pages, bug fixes, process improvement, maintaining collection assets/pages, and product naming.

• Connect online with in-store experiences.

• Track the effectiveness of website speed, bounce rate, and SEO.

• Ensure on-time delivery of landing pages with mockups and assets.

• Manage the collections dashboard.

• Lead design for email marketing, copywriting for subject lines and body, testing emails, A-B testing, coding/designing templates, and utilizing store management excel documents for featured frames.

• Manage and report on email marketing analysis.

• Manage and report on top page analysis for bounce rate.

Store/Print Responsibilities:

• Proactively and consistently find improvements and process efficiencies for all marketing campaigns and store collateral to ensure a great and consistent customer experience between store and e-commerce.

• Design, implement, and assist in shipping all store marketing collateral, including signage, POPs, and VMD.

• Create and implement storefront-facing collateral, including storefront posters and window display designs.

• Design ongoing coupons for field marketing events and campaigns, including influencer marketing.

• Design barricade and store collateral for any new store openings.

• Assist with the "Store Happiness" initiative by creating staff and HQ t-shirts bi-annually, annual birthday events, and internal team events as needed.

• Perform POP "audits" for all stores at least once per quarter to ensure all marketing aligns with current messaging.

• Ensure all stores maintain the same look/feel and cleanliness, including VMDs, store fixtures, and storefront posters.

• Complete email marketing tasks.

• Oversee printing and shipment of marketing collateral to all stores.

• Ensure campaigns stay under budget for print.

• Help initiate new store marketing launch campaigns and prepare store briefings for store operations on any design-related items.

• Collaborate with the logistics department on recurring print items.

• Improve customer processes via POPs and collateral.

• Manage project planning efficiently using Asana (assign tasks, meet deadlines, provide updates to stakeholders if timelines change).

Other Responsibilities:

• Seek constant improvement and more efficient, cost-effective work processes.

• Perform special projects and other miscellaneous duties as assigned by management.

• Maintain high ethical standards in the workplace.

• Report all irregular issues and problems to management for solutions.

• Maintain good communication with management, office staff, and outside contacts.

• Comply with all company policies and procedures.

• Maintain a clean and safe working area.

QUALIFICATIONS

• Degree in Graphic Design or related field（Prefered）

• More than 5 years of graphic design work and experience.

REQUIREMENT SKILL

• HTML, Shopify, Adobe, Photoshop, CSS

• Fluent English

KNOWLEDGE, SKILLS AND ABILITIES

• Proficiency in Adobe Creative Suite, expert knowledge of Photoshop.

• Knowledge of digital optimization across screen sizes and devices.

• Ability to present concepts and designs to stakeholders clearly and concisely and manage project feedback and flow.

• Proven ability to work independently and manage multiple projects efficiently to meet deadlines.

• Experience with responsive websites, email, print, environmental (trade shows), and creative branding work.

TRAVELING & DRIVING REQUIREMENTS

• Domestic Travel: Yes, occasional

• Vehicle driving requirements: Automobile

SALARY　USD100,000-110,000

LOCATION　Torrance, CA

WORK STYLE　Hybrid work/ 4 days a week

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