PR/158842 | Business Insights Analyst

COMPANY OVERVIEW
A well-established client of us in Kuala Lumpur is seeking for Business Insights Analyst. 

JOB RESPONSIBILITIES

• Compile, aggregate and consolidate data sets from multiple data sources to identify relationships, co-relations and trends. 

• Analysis, identify and drive strategic and actionable insights with the operations, sales and marketing teams to define clear issues, analyze opportunities, and develop solutions and actionable recommendations in a rigorous, data-driven process. 

• Develop and implement regular reporting of key performance metrics including key performance metrics, forecasting models, marketing and campaign performance. 

• Support the marketing, promotions and sales team in structuring and planning forecasting supply/demand trends, measuring campaign and marketing effectiveness, supporting A/B testing efforts, and developing conclusions from the various actions. 

• Uncover areas within the business that could potentially drive customer engagement, retention and revenue uplift to unlock sales opportunities or accelerate growth. 

• Develop real-time reports and dashboards using BI tools (e.g., Tableau, Power BI, Looker). 

• Conduct predictive analytics to anticipate player behavior and game performance. 

• Work closely with account managers, game providers, and internal teams to align insights with business goals. 

• Monitor market trends and competitor data to identify new opportunities. 

JOB REQUIREMENTS

• 3+ years of experience in Business Intelligence, Data Analytics, or a similar role. 

• Advanced Excel skills (such as VBA scripting, macros, array formulas, pivot tables, power queries, multi-data source integration, data cleansing methods, text and data manipulation functions, charting and dashboarding) and seasoned in large data validation, reconciliation, and management. 

• Strong SQL skills – ability to extract and manipulate large data sets. 

• Proficiency in BI tools (Tableau, Power BI, Looker, or similar). 

• Experience analyzing data from multiple game studios, operators, and iGaming platforms. 

• Skilled in scripting or data manipulation languages such as Python or R for statistical analysis is a plus. 

• Experience with cloud data platforms (BigQuery, Snowflake, Redshift) is a plus. 

• Strong problem-solving skills and ability to identify actionable insights. 

• Excellent communication skills – able to present data-driven recommendations to non-technical stakeholders.